Messaging & LinkedIn support
For quiet-ish operators who sometimes overthink both and want their marketing to count.
If you’re here reading this, you probably don’t love marketing
That’s okay, most of my clients don’t either.
They didn’t come looking for inspiration or some unicorn solution. They came because they all understood the same universal truth:
A business can’t survive without work coming in the door.
So I reckon you’ve had a red hot go.
You’re already marketing. You’re already on LinkedIn.
Things just aren’t clicking the way they used to. You’re not sure what to change without pulling the whole thing apart. And it’s your business on the line, the bills still need paying.
You’re tired of guessing your way through.
Tired of half-using LinkedIn.
Tired of missing out on good work opportunities.
This is where my work starts.
Getting your messaging straight, so it’s clear and positions your best work. Making LinkedIn match up and feel doable. Deciding what matters most in your marketing, and what can be left (for now).
That’s basically it.
Free bits and pieces
(don’t tell my accountant)
Is LinkedIn doing your head in a bit?
A low-key email sprint for people who feel a bit fried by LinkedIn and want a smarter way to make it work, without posting nonstop.
What's your natural marketing strength?
This short quiz helps you understand how you’re wired for marketing, and how to work with that instead of against it.
Does your message need a remix?
In a few minutes, this chatty tool helps you play with your words, tidy up your message, and say what you mean more clearly.
Hey, I’m Lea (as in ‘tea’)
I work with coaches, consultants, and other service-based folks who are already doing a lot. They’re capable and experienced, just a bit tired of overthinking their messaging and marketing.
My job is to help straighten things out.
With 12+ years’ experience in marketing and messaging, I help you get the words right, make LinkedIn simple and worth the effort, and take some of the pressure off.
Want to know where it all began?
Here’s how we can work together
Linked For Growth
Great if things feel flat, tangled, or out of sync and you want to sort it properly.
Strategy Sessions
A one-off 90-minute session to look at your messaging, LinkedIn, and wider marketing, and work out the actions or projects that matter most right now.
Great if you want direction and support without a longer-term commitment.
This is what clients tell me

Erica Jeffrey
Web Designer, The Island Creative
After ten years in business, I couldn’t see my own message clearly anymore. Lea turned my jumble of ideas into words that connect, and now our clients instantly relate.
I cannot express how amazing it was to work with Lea on the copy for our website. My business was in its 10th year, so I decided to give the website a much-needed refresh, and I was very lucky to be able to work with Lea and have her assist me in generating the written content.
The process was simple: she had me fill out a form and then from there she just whipped it all up! I am sure it was more complex behind the scenes, but for me, it was such an easy process.
When you have been working in your business for so long it can be hard to take a step back and look at it from your customers’ perspective, so it was so beneficial to have someone else write up what I was finding hard to get into words.
I have had so many comments on how the words on our website speak to our clients and they feel a connection, which is over and above anything I could have hoped for. From my jumbled mess of ideas and information to really portray what we do and how we want to be known – Lea truly nailed it.
I’ve recommended Lea several times to my own clients and have no hesitations sharing her name. I look forward to working with her on many other projects!

Emma Graham
Career Coach, EG Consulting
I was trying to keep too many marketing plates spinning. Now I have a clear niche, refined set of offers, and the language that truly resonates with my ideal clients.
Having recently started a new business, I felt like I was trying to keep too many Marketing plates spinning with no overarching strategy to drive the activity.
I knew I wanted to work with someone directly who could help me through it, rather than just outsourcing the work. I saw Lea’s posts on LinkedIn and loved her straightforward, super personable approach. After booking a discovery call, it was clear Lea had a system which would address all of my needs and concerns. And I liked her well structured, non salesy approach.
I now have a clear niche, refined service offerings and understand the levers at my disposal to drive leads. The system I worked on with Lea is clear, not overly complicated and, more than anything, has given me the type of language that really resonates with my ideal clients.
I highly recommend working with Lea to any coaches or consultants who want to be in control of their own Marketing activity (i.e. not outsourced) and have a highly actionable strategy in place which will drive leads from their ideal clients.

Ben Pangas
Therapist & Coach, Ben Pangas be.
Referrals had slowed and I’d convinced myself my work couldn’t be marketed. Lea helped me find clarity, confidence, and a message that finally connects.
I was in a slump. Referrals had slowed, and I had this growing sense that marketing was something I needed to do to increase visibility and sales. But I wasn’t sure what that actually meant for my work. I was concerned I was entering a phase in my business where I didn’t have the systems in place to get through it.
I’d convinced myself that what I do couldn’t be marketed. That my ideal clients weren’t on social media. That I’d have to start posting (which I hated the idea of), and do it more often. Honestly, I wasn’t even sure there was a way to communicate what I do.
What changed through working with Lea was how I saw all of that.
Her support gave me clarity around who my ideal clients really are, and from there, we sharpened my message across the board, especially on LinkedIn. I’m now posting more often (which I never thought I’d do), and I’ve significantly grown my number of LinkedIn connections. I’ve got a much clearer process for discovery calls, asking for testimonials, and even thinking through how to design a marketing campaign.
More than anything, I’ve got more clarity and confidence in going for the type of clients that I want to work with and not to settle for work that doesn’t align. That shift alone has given me a whole new lens on where to look for potential clients and how to talk about what I do.
Lea’s approach was structured and supportive, but what really made the difference was the accountability. The external check-in helped me keep moving, especially through the resistance I felt to social media and connecting online.
If you need clarity on your ideal client, your marketing voice, and the systems and rhythms for getting new connections and making yourself visible, Lea is a great support.

Taryn Ferguson
Career Coach, Taryn Ferguson Coaching
I used to be swayed by every bit of marketing advice. Lea gave me a clear, organised framework, and now I have structure, focus, and consistent clients.
Upon seeking assistance, I grappled with challenges in sales and marketing, needing a cohesive structure in my approach. I found myself being swayed by many external influences without a clear direction.
Initially sceptical about the value I would gain, I was pleasantly surprised. Throughout our collaboration, Lea provided me with a clear and organised framework for my sales and marketing strategies. Her service stood out for its meticulous organisation and structured guidance.
As a result, I’ve established a streamlined sales process and gained clarity on attracting clients, creating a more diverse and structured approach than before. The benefits are evident—I’ve successfully secured a full client and, as I refine my offer, I’m confident that your approach will continue to support whatever I do.
I’ve already recommended Lea’s services to others, emphasising the ease of following her structured and systematised process.

Malcolm Hurley
Asset Reliability Specialist, Kowhai Consulting
I knew the value of my work but was struggling to explain it. Lea helped me shape messaging I can actually use, and now I speak about my work with confidence.
Stepping into consulting after years in the industry, I knew the value of my work, but I was struggling to provide a clear message about what I do and how I could help my clients.
That’s where Lea came in. Her Messaging Lift package was a perfect fit for what I needed, and being able to meet in-person made the whole process feel more comfortable and helped things to flow well.
Since working together, I’ve gained confidence and useful tools to speak about my work directly with potential customers. I recently put it into practice at Agfest [a large agricultural festival in Tasmania], introducing myself to prospective clients in a way that felt easy and natural, and that clearly explained what I do and how I could benefit their operation.
Lea helped me shape messaging I can actually use. I’d absolutely recommend her to anyone wanting to engage with new clients in a more confident, authentic way.

Ebony Gamble
Founder and Artist, ebony artPlay
My expectations were exceeded, as Lea took the time to get to know myself and my brand inside out and helped me find the voice I’d been searching for.
Working with Lea at Farrow Copywriting is an absolute pleasure. When I started my journey as a business owner, I’d never used a copywriting service before. Lea instantly put me at ease, getting to know myself and my brand inside out, by taking the time to listen.
My expectations were exceeded, as Lea effortlessly found the voice I’d been searching for, giving my website and social media the tone I could never give it myself.
I believe the right words only come from a true place – and Lea found it with ease. From now on, Farrow Copywriting is my secret weapon. Thank you, Lea. You make me look good.
If you’re the curious type, you might like this…
A slow-brew breather for busy minds
My Simple Shift emails land every other Tuesday with fun stories, practical ideas, and the occasional nudge about messaging, LinkedIn, and keeping your marketing human.
More depth and detail than anything I share publicly (only for subscribers).
Come join other quiet-ish operators who are done overthinking every marketing move.
You don’t need to have a grand plan
Most people who end up here don’t. They just want to stop circling the same questions and guessing their way through messaging and LinkedIn.
If that’s you, we can start with what’s already there.
