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Helping coaches and consultants build powerful marketing strategies to easily attract and book ideal clients without paid ads or complex sales funnels


So, why does it feel so difficult sometimes?

The reality is, no matter your industry or offer, marketing a coaching business requires a set of 7 must-have pillars to be in place first.

Only when you have all 7 pillars working will you hit that sweet spot of clients flowing in the door.


Marketing MUST-HAVES:

1.  A crystal-clear online presence and brand voice

2.  An effective sales framework

3.  A simple system for growing an audience

4.  A client-focused content strategy

5.  A range of referral networks

6.  An authentic personal brand and community

7.  A set of established business systems


If just one of these elements is missing or not functioning well, the wheels fall off the whole system. And you’ll always struggle to market your business to its full potential.

But here’s the good news.

You no longer have to rely on guesswork when it comes to your marketing and sparking business growth.


With the 1:1 Geared For Growth program I’ll help you line up all 7 must-have pillars, so your marketing hums like a well-oiled machine.

The result?

An organic marketing system designed for YOUR coaching business that reliably brings in new clients – without having to spend thousands on fancy web designers, complex funnels, or ad campaigns.

And we can achieve all this in just 3 months.


Got a LinkedIn profile that isn’t bringing in clients?

Use these tips to optimise your LinkedIn profile, so your ideal prospective clients recognise you’re the one to help them and know how to take the next step with you.

Confused about what to post, where to post, and how often?

Follow these simple pointers to help you create the kind of valuable content that cuts through all the online noise and converts more of your ideal prospects into leads.

Want to know how your marketing is tracking?

See how well you do against my 40-point checklist that all ambitious business owners must tick if they want their marketing to deliver both short and long-term business goals.

A marketing strategy cuts the fluff so you can focus on the actions that actually bring in clients.

Hi. I’m Lea (like tea), a marketing strategist and SEO copywriter based in beautiful Tasmania, Australia.

Over the years, I’ve focused on all things written. But after recognising that savvy copywriting and smart SEO are only two pieces of a larger marketing puzzle, I changed gears.

I now work with career and business coaches to develop all-in-one marketing strategies that bring in more of their ideal clients – reliably and easily.

Even better, we can do this without paid ads, complex tech, or a big team.

Sound good?



✔️ Growing a coaching or consulting business
✔️ Developing a reliable digital marketing strategy
✔️ Attracting new clients through your LinkedIn account
✔️ Making your website work as an integral part of your marketing
✔️ Posting content that catches the right attention and converts
✔️ Generating more high-quality referrals to your business


As a coach or consultant, you do an excellent job serving your clients and making a positive difference.

But your own business growth has stalled, and you don’t know why.

No matter how much time and effort you put in, you can’t find a strategy that works.

Either you’re not attracting the right clients, they can’t afford your services, or the referrals are just too few and far between.

Sound familiar?

You’d love to take your business to the next level and continue making an impact.

And you know there’s oodles of potential in digital marketing, but you’re not sure how to make it work for your business – or who to trust to help you.

Here’s the thing.

Getting a consistent stream of clients doesn’t ‘just happen’.

But the good news is you don’t need an award-winning website to bring in more leads. And you don’t need to spend hard-earned cash on ads to find new clients.



✔️ A proven way to attract an extra 3 (or more) ideal clients each month

✔️ A system that delivers an ROI on your marketing budget

✔️ An organic growth-marketing formula that doesn’t rely on paid ads

Freelance SEO Copywriter Lea Farrow is an AWC Graduate
Freelance SEO Copywriter Lea Farrow is certified by The Recipe for SEO Success
Freelance SEO Copywriter Lea Farrow is an AMI Professional Member
Freelance SEO Copywriter Lea Farrow is certified for The TCCS Sales Page Course
Freelance SEO Copywriter Lea Farrow is endorsed by The Clever Copywriting Community


Taryn Ferguson tm

The benefits of working with Lea are evident—I’ve already successfully secured a full client, and, as I refine my offer, I’m confident that her approach will continue to support whatever I do.

Upon seeking assistance, I grappled with challenges in sales and marketing, needing a cohesive structure in my approach. I found myself being swayed by many external influences without a clear direction.

Initially sceptical about the value I would gain, I was pleasantly surprised. Throughout our collaboration, Lea provided me with a clear and organised framework for my sales and marketing strategies. Her service stood out for its meticulous organisation and structured guidance.

As a result, I’ve established a streamlined sales process and gained clarity on attracting clients, creating a more diverse and structured approach than before. The benefits are evident—I’ve successfully secured a full client and, as I refine my offer, I’m confident that your approach will continue to support whatever I do.

I’ve already recommended Lea’s services to others, emphasising the ease of following her structured and systematised process.

Taryn Ferguson
Career Coach,
Taryn Ferguson Coaching

Michael Lewarne tm

After working with Lea, I’m now much clearer on what to do and how to do it – especially on LinkedIn.

I was really struggling with strategies and approaches to my marketing before I started working with Lea. I’m now much clearer on what to do and how to do it – especially on LinkedIn.

Lea is generous, attentive and always very responsive. If you want to take your marketing further through understanding how to execute simple and clear methodologies, then Lea is for you. She’s a delight to work with.

Michael Lewarne
Architecture Leadership Coach,


Lea is generous with her knowledge and time. She gives the specific information needed to get MY marketing rolling in a sustainable way. Not just general marketing speak.

The marketing for my consultancy business lacked a clear and comprehensive process. I’ve done other marketing training, but Lea’s program is the only one that covers the whole system I need.

The marketing and sales system I’ve set up with Lea’s help makes sure I get all the information I need, that I don’t miss anything, AND that the client understands what will happen next. It’s also a system I can easily hand over to others in my business to follow.

I definitely recommend working with Lea! Especially if you’ve been trying different things and feel like you haven’t got a routine that works for you and brings in properly qualified leads.

Cathy O’Dwyer
Principal Consultant,
O’Dwyer Accreditation

Graham Lewis tm

My marketing strategy and process materialised before my eyes, without being totally conscious of it happening. Early on, I started to see results in the way of positive leads, and my emerging “client engagement” approach is now more seamless and self-sustaining.

I was in the process of relaunching a career coaching business after a major health issue. Previously, I had successfully sold coaching and consulting services to corporate clients via direct 1:1 contact. However engaging clients via a social media platform was a new challenge.

As soon as Lea showed me the 5 pillars of her Organic Prospect-Attraction Strategy model during our initial clarity call, I knew she “got it.” Since working together, Lea has been like a good friend just guiding me along. She’s also been responsive between sessions to any request or query.

Her program content was very well thought through and offered in realistic doable chunks. The action items to be completed between sessions were easy to pick up and complete, and her extra resources and tools are “ready to go” or can easily be adapted.

I now spend less time espousing the benefits of my service to prospective clients and more time eliciting responses from them. Learning what’s important to them and leading them through activities which add value straight away makes leading them towards the service feel effortless and a natural progression.

Graham Lewis
Managing Consultant, GL Consulting


My expectations were exceeded as Lea effortlessly found the voice I’d been searching for, giving my website and social media the tone I could never give it myself.

When I started my journey as a business owner, I’d never used a copywriting service before. Lea instantly put me at ease, getting to know myself and my brand inside out, by taking the time to listen.

I believe the right words only come from a true place – and Lea found it with ease. From now on, she’s my secret weapon. Thank you, Lea. You make me look good.

Ebony Gamble
Founder and Artist, ebony artPlay


Imagine your business a year from now.

Will you have a steady flow of enthusiastic clients wanting to work with you? Or will your marketing efforts be draining your energy and bank balance – with not much to show for it?

Will your business be making a real difference and positive impact in your community and beyond? Or will it be virtually invisible in the market and struggling to stay afloat?

It’s up to you.

Let me show you how to make it happen.

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