Struggling to know what to say or how to use LinkedIn?
Build clarity, confidence, and a LinkedIn presence that invites more of the right opportunities, without playing a loud, self-promotional game.
If we sat down for a cuppa tomorrow, you’d finally say it…
“I’m tired of trying everything and still not getting clients.”
“I never know what to focus on. Why is LinkedIn so confusing?”
“I struggle to explain what I do in a way people actually get.”
“I hate feeling like I have to ‘sell’ myself, it feels pushy and fake.”
“I just want LinkedIn to feel easier.”
If those words feel familiar, you’re not alone. It’s a pattern I see again and again.
You’re not failing
You’re drowning in conflicting advice, tangled up in your messaging, and wondering why LinkedIn looks easy for everyone else but you.
Everyone tells you to “post more”, “be consistent”, and “just be visible”. Yet no one shows you how to position your work or use LinkedIn in a way that attracts clients, without hustle or hype.
And that’s the real problem.
You can find marketing tips anywhere. Every platform is clogged with templates and formulas.
But none of it matters until you’re clear on your value, can explain it simply, and know how to share it so it leads somewhere.
Trying to fix things from the outside only makes it worse
The more you chase generic tactics, the more you doubt yourself.
You start playing small and holding back. Showing up on LinkedIn feels harder, not easier, and the business you once enjoyed begins to feel like a chore.
Marketing on LinkedIn has changed
Remember when it used to be: “just post every day and you’ll get clients”?
Not anymore. LinkedIn’s landscape is louder, more crowded. AI can pump out more content and ideas in a minute than most of us can create in a month.
So tactics aren’t the problem anymore. Substance is.
People choose you because your messaging makes them feel something. Because it’s clear, honest, and oozes original thinking.
And you can’t get that from AI.
That only comes from first understanding your value and positioning it correctly.
Are you done with guessing your way through LinkedIn?
Imagine starting each day…
Clear on what to say and how to connect with the right people. LinkedIn is still part of your week, but it doesn’t feel heavy or forced anymore.
How do we make that your reality?
By getting to the heart of what makes your work valuable, and translating that into compelling messaging and a simple LinkedIn approach that leads somewhere.
Linked For Growth is my flagship program, giving you the space, structure, and support to:
✓ Create a LinkedIn profile that’s genuine and compelling
✓ Explain what you do without sounding like a marketing script
✓ Know what simple actions to focus on each week
✓ Use LinkedIn for conversations and leads, not chasing attention
✓ Attract more opportunities without pitching or pushing
This isn’t theory.
It’s 8 weeks of hands-on support to get your message clear and your LinkedIn working.
Clear on what to say and how to connect with the right people. LinkedIn is still part of your week, but it doesn’t feel heavy or forced anymore.
How do we make that your reality?
By getting to the heart of what makes your work valuable, and translating that into compelling messaging and a simple LinkedIn approach that leads somewhere.
Linked For Growth is my flagship program, giving you the space, structure, and support to:
✓ Create a LinkedIn profile that’s genuine and compelling
✓ Explain what you do without sounding like a marketing script
✓ Know what simple actions to focus on each week
✓ Use LinkedIn for conversations and leads, not chasing attention
✓ Attract more opportunities without pitching or pushing
This isn’t theory.
It’s 8 weeks of hands-on support to get your message clear and your LinkedIn working.
We align the 5 marketing essentials that need to work together
Right now, one or more of these areas are holding you back. Once we untangle them, you’ll start noticing the difference in days, not months.
After 2 weeks… you’ll feel clearer and lighter. Decisions get easier because you’re no longer second-guessing your approach.
By the halfway point… your message clicks into place. What you say feels more natural, and showing up on LinkedIn takes less effort and energy.
At the 6-week mark… your confidence builds. You trust your voice, your perspective, and the value you bring, without overthinking or overselling.
By the end of the 8 weeks… you know how to talk about what you do clearly and confidently on LinkedIn, your website, anywhere! Your profile, value, and messaging finally line up, making marketing feel simple, intentional, and doable.
“Sounds great… but does it deliver?”
Glad you asked.
Erica Jeffrey
Web Designer, The Island Creative
After ten years in business, I couldn’t see my own message clearly anymore. Lea turned my jumble of ideas into words that connect, and now our clients instantly relate.
I cannot express how amazing it was to work with Lea on the copy for our website. My business was in its 10th year, so I decided to give the website a much-needed refresh, and I was very lucky to be able to work with Lea and have her assist me in generating the written content.
The process was simple: she had me fill out a form and then from there she just whipped it all up! I am sure it was more complex behind the scenes, but for me, it was such an easy process.
When you have been working in your business for so long it can be hard to take a step back and look at it from your customers’ perspective, so it was so beneficial to have someone else write up what I was finding hard to get into words.
I have had so many comments on how the words on our website speak to our clients and they feel a connection, which is over and above anything I could have hoped for. From my jumbled mess of ideas and information to really portray what we do and how we want to be known – Lea truly nailed it.
I’ve recommended Lea several times to my own clients and have no hesitations sharing her name. I look forward to working with her on many other projects!
Emma Graham
Career Coach, EG Consulting
I was trying to keep too many marketing plates spinning. Now I have a clear niche, refined set of offers, and the language that truly resonates with my ideal clients.
Having recently started a new business, I felt like I was trying to keep too many Marketing plates spinning with no overarching strategy to drive the activity.
I knew I wanted to work with someone directly who could help me through it, rather than just outsourcing the work. I saw Lea’s posts on LinkedIn and loved her straightforward, super personable approach. After booking a discovery call, it was clear Lea had a system which would address all of my needs and concerns. And I liked her well structured, non salesy approach.
I now have a clear niche, refined service offerings and understand the levers at my disposal to drive leads. The system I worked on with Lea is clear, not overly complicated and, more than anything, has given me the type of language that really resonates with my ideal clients.
I highly recommend working with Lea to any coaches or consultants who want to be in control of their own Marketing activity (i.e. not outsourced) and have a highly actionable strategy in place which will drive leads from their ideal clients.
Ben Pangas
Therapist & Coach, Ben Pangas be.
Referrals had slowed and I’d convinced myself my work couldn’t be marketed. Lea helped me find clarity, confidence, and a message that finally connects.
I was in a slump. Referrals had slowed, and I had this growing sense that marketing was something I needed to do to increase visibility and sales. But I wasn’t sure what that actually meant for my work. I was concerned I was entering a phase in my business where I didn’t have the systems in place to get through it.
I’d convinced myself that what I do couldn’t be marketed. That my ideal clients weren’t on social media. That I’d have to start posting (which I hated the idea of), and do it more often. Honestly, I wasn’t even sure there was a way to communicate what I do.
What changed through working with Lea was how I saw all of that.
Her support gave me clarity around who my ideal clients really are, and from there, we sharpened my message across the board, especially on LinkedIn. I’m now posting more often (which I never thought I’d do), and I’ve significantly grown my number of LinkedIn connections. I’ve got a much clearer process for discovery calls, asking for testimonials, and even thinking through how to design a marketing campaign.
More than anything, I’ve got more clarity and confidence in going for the type of clients that I want to work with and not to settle for work that doesn’t align. That shift alone has given me a whole new lens on where to look for potential clients and how to talk about what I do.
Lea’s approach was structured and supportive, but what really made the difference was the accountability. The external check-in helped me keep moving, especially through the resistance I felt to social media and connecting online.
If you need clarity on your ideal client, your marketing voice, and the systems and rhythms for getting new connections and making yourself visible, Lea is a great support.
Taryn Ferguson
Career Coach, Taryn Ferguson Coaching
I used to be swayed by every bit of marketing advice. Lea gave me a clear, organised framework, and now I have structure, focus, and consistent clients.
Upon seeking assistance, I grappled with challenges in sales and marketing, needing a cohesive structure in my approach. I found myself being swayed by many external influences without a clear direction.
Initially sceptical about the value I would gain, I was pleasantly surprised. Throughout our collaboration, Lea provided me with a clear and organised framework for my sales and marketing strategies. Her service stood out for its meticulous organisation and structured guidance.
As a result, I’ve established a streamlined sales process and gained clarity on attracting clients, creating a more diverse and structured approach than before. The benefits are evident—I’ve successfully secured a full client and, as I refine my offer, I’m confident that your approach will continue to support whatever I do.
I’ve already recommended Lea’s services to others, emphasising the ease of following her structured and systematised process.
Malcolm Hurley
Asset Reliability Specialist, Kowhai Consulting
I knew the value of my work but was struggling to explain it. Lea helped me shape messaging I can actually use, and now I speak about my work with confidence.
Stepping into consulting after years in the industry, I knew the value of my work, but I was struggling to provide a clear message about what I do and how I could help my clients.
That’s where Lea came in. Her Messaging Lift package was a perfect fit for what I needed, and being able to meet in-person made the whole process feel more comfortable and helped things to flow well.
Since working together, I’ve gained confidence and useful tools to speak about my work directly with potential customers. I recently put it into practice at Agfest [a large agricultural festival in Tasmania], introducing myself to prospective clients in a way that felt easy and natural, and that clearly explained what I do and how I could benefit their operation.
Lea helped me shape messaging I can actually use. I’d absolutely recommend her to anyone wanting to engage with new clients in a more confident, authentic way.
Ebony Gamble
Founder and Artist, ebony artPlay
My expectations were exceeded, as Lea took the time to get to know myself and my brand inside out and helped me find the voice I’d been searching for.
Working with Lea at Farrow Copywriting is an absolute pleasure. When I started my journey as a business owner, I’d never used a copywriting service before. Lea instantly put me at ease, getting to know myself and my brand inside out, by taking the time to listen.
My expectations were exceeded, as Lea effortlessly found the voice I’d been searching for, giving my website and social media the tone I could never give it myself.
I believe the right words only come from a true place – and Lea found it with ease. From now on, Farrow Copywriting is my secret weapon. Thank you, Lea. You make me look good.
Hi, I’m Lea (as in ‘tea’)
I’m a marketing straight-shooter, messaging specialist, and internationally certified results coach.
Before doing this work, I spent two decades as a pharmacist, learning how to look beyond symptoms, ask better questions, and help people understand what really mattered so they could make confident decisions.
What I learned then still applies.
Whether it’s health or business, the real issue is rarely a lack of information. It’s self-doubt, overwhelm, and getting stuck in our own heads.
Now, I help coaches, consultants, and service-based folk clear that noise and build their marketing from the inside out, so it has more depth and direction.
With over 12 years in marketing and messaging, and trained by Australia’s top copywriters and coaches (Kate Toon, Bernadette Schwerdt, and Benjamin J Harvey), I bring a mix of psychology, wordsmithing, and practical know-how.
I’m known for my down-to-earth approach. Clients tell me I make the complex simple, help them think differently, and keep the process fun.
The deeper you go, the higher you grow.
Shall we stop with the band-aid fixes now?
You get: 8 weeks of clear thinking, hands-on action, daily support, and a weekly 60-min session
You are: a coach, consultant, or service-based founder who’s tired of guessing your way through and ready to work from a simple plan
You’re not: chasing shortcuts, quick fixes, or empty promises
You’ll leave with: a compelling message that carries across everything you do and say, a confident LinkedIn profile, and a marketing approach that finally feels joined up
You invest: from $2,200 incl. GST
(done-for-you profile writing available as an optional upgrade)