A few weeks ago, I was picking up my eldest son from a sleepover.
As I stood in the kitchen chatting with his best mate’s mum while she prepped dinner, something happened that stopped me mid-sentence.
She’s started snipping up chicken breasts with kitchen scissors…
Like it was the most normal thing in the world.
Now, I’ve owned kitchen scissors for years. I use them for dried fruit, dates for baking, that kind of thing.
But for chicken? The idea had never crossed my mind.
We’re not big meat-eaters, so it’s not something I have to prep all that often. But even so, slicing chicken (or any meat, really) with a knife has always been one my least favourite jobs.
Watching her casually cut it up so quickly and cleanly was equal parts satisfying… and a little bit infuriating.
Because in that moment, I realised I’d been doing it the hard way for years.
Marketing’s full of these “chicken-scissor” moments
It’s easy to assume big results in marketing come from big moves. Things like major overhauls, flashy strategies, and doing more.
But more often, it’s the little things that make the biggest difference.
Tiny tweaks. Quiet shifts.
Small changes that, once you see them, feel so obvious you wonder why you didn’t hear about them sooner.
I’ve seen it in my own business, too.
Simple changes that took just a bit of thought and time, but made everything feel clearer, smoother, or more sustainable:
- Setting up a calendar booking app on my website for all discovery and client calls so there’s no more back-and-forth emails or forgotten follow-ups.
- Creating templates for my emails and LinkedIn carousels so I can just paste content straight in, saving me hours (and a whole lot of decision fatigue) every week.
- Choosing one topic to explore across multiple touchpoints – my Simple Shift email, a LinkedIn carousel, and a blog post – helps me feel more focused, and makes my marketing feel more connected and intentional.
None of these are dramatic changes.
But together, they’ve helped me show up more consistently and made things feel a whole lot lighter.
If you’re thinking, “Okay, but what about my marketing?” – this is for you
Small adjustments like these really can make a huge difference, especially when they’re focused on the parts of marketing you deal with every week.
Here are 7 small shifts that might just change the way your marketing feels (and works).
One for each key area of your business.
1. Your messaging
If you’re stuck finding the right way to describe what you do, dig into your client testimonials.
Past clients often describe your value more clearly (and compellingly) than you can. And because they’re your ideal audience, their words are far more likely to resonate with future clients than polished or vague “marketing speak”.
2. Your website
If your homepage is trying to say everything at once, it probably feels overwhelming, both for you and your visitors.
Instead, think of it like a menu. It doesn’t need to explain the entire business, it just needs to offer a taste and guide people to what they need next.
3. Your LinkedIn
If your profile isn’t getting many views, it might be missing the words people actually use when searching for someone like you.
Weave in common search terms for your role or industry through your profile to quietly boost visibility (without diluting your brand).
4. Your content
If your content feels a bit flat or hard to explain, try using a metaphor or analogy.
The more relatable or unexpected, the better. It helps people not just understand what you’re saying, but also feel it. And that emotional connection is often what gets remembered.
5. Your email
If your emails are getting read but not clicked, try adding your link or call to action (CTA) mid-way through, right after your main insight lands.
A simple line like “If this sounds familiar, here’s how I can help…” gives people something to act on while they’re most engaged, not after they’ve skimmed to the bottom.
6. Your sales
If your discovery calls feel a bit haphazard or like guesswork, ask this question early on:
“How do you hope I can support you in reaching your goals?” It tells you what the other person expects, how they’re interpreting your offer, and whether your messaging is actually landing the way you think it is.
7. Your mindset
If a particular tactic or strategy feels heavy, awkward, or like pulling teeth every single time you try it… it’s probably not for you.
People will feel your forced effort, and it can make them doubt you. Finding a way to market that plays to your strengths and feels true to how you work is the ultimate win-win.
The takeaway? Small marketing shifts make the biggest difference
I’ll be honest, the chicken scissors moment wasn’t life-changing. It didn’t overhaul my kitchen or nightly cooking.
But it made something annoying feel easier, instantly.
That’s how it works in marketing too.
You don’t need more tactics or a bigger strategy. You just need a few small adjustments that make your marketing feel clearer, smoother, and more doable.
Because when something fits you – how you think, how you work, what you want to say – it sticks.
If you’re ready to find the small shifts that make your marketing easier and more effective, that’s what I help with in Marketing Momentum.
Over six personalised sessions, we’ll build on what’s already working and create a simple approach that plays to your natural marketing strengths. Together, we’ll focus on what matters most so your marketing feels easier, more consistent, and actually leads somewhere.
