LEA FARROW
Marketing strategist, SEO copywriter (and chief tea brewer)
I’m an Australian marketing strategist and SEO copywriter based on the North-West coast of Tasmania.
My specialties are Search Engine Optimisation (SEO), website copywriting, and content marketing strategies for sustainable businesses.
I’ve been a word nerd since I first learned how to read. But I’ve been a data dork for just as long.
These days, I get to live my best life: writing stand-out words for small businesses that value professionally written copy, and helping their websites get found more easily online and in Google searches.
If you’re looking for an SEO consultant or small business copywriter in Australia who can create compelling content for your business, you’re in the right place.
Not sure where to start?
Why not take a look at my services, or check out how I work.
For each client, I always start with an obligation-free call to help figure out what your business needs and how to make the most of your marketing budget.
So, when you’re ready, drop me an email.
SEO WHIZ
Whether it’s crafting SEO copy that delights your visitors and Google, or giving your website an SEO lift, I know how to make your business more visible online.
I can help drive more traffic to your website and boost sales – because what good is a website full of amazing copy if no one can find it?
If you’re ready to shift your business up a gear, check out my “SEO Kickstarter” package.
COPYWRITER
As an experienced copywriter, I can help you become the go-to person in your industry with words that work for YOUR business.
I’ll help you to dig deep into your business and get to know your target audience.
And I’ll ask the hard questions to draw out the best language. But I promise, I’ll make it easy, and the results will be worth it.
WORDSMITH
I crafted my first public words over 30 years ago, and I’ve been writing for large online audiences for the past 7 years.
I’ve written for leading worldwide publications such as HuffPost, Mamamia, The Mighty, and Scary Mommy.
So you can be sure I know a thing or two about engaging an audience and writing savvy web content.
Helping my wonderful Aussie clients achieve great results
The process was so simple: Lea had me fill out a form and then she just whipped it all up! I’m sure it was more complex behind the scenes, but for me, it was such an easy process.
I cannot express how amazing it was to work with Lea on the copy for our website. My business was in its 10th year, so I decided to give the website a much-needed refresh, and I was very lucky to be able to work with Lea and have her assist me in generating the written content.
The process was simple: she had me fill out a form and then from there she just whipped it all up! I am sure it was more complex behind the scenes, but for me, it was such an easy process.
When you have been working in your business for so long it can be hard to take a step back and look at it from your customers’ perspective, so it was so beneficial to have someone else write up what I was finding hard to get into words.
I have had so many comments on how the words on our website speak to our clients and they feel a connection, which is over and above anything I could have hoped for. From my jumbled mess of ideas and information to really portray what we do and how we want to be known – Lea truly nailed it.
I’ve recommended Lea several times to my own clients and have no hesitations sharing her name. I look forward to working with her on many other projects!
Erica Jeffrey
Owner, The Island Creative
Lea is one of those rare talents that combines creativity with accuracy, while being super organised.
Working with Lea was a delight. She’s one of those rare talents that combines creativity with accuracy, while being super organised. Lea was quick to understand our brief and was responsive when working through any revisions.
Her copywriting and SEO expertise was invaluable during a busy website renewal project and we’ve continued to use her skills on other projects while recommending her to others – without hesitation.
Amanda Wilson
Communications Coordinator, Rethink Waste Tasmania
My expectations were exceeded, as Lea effortlessly found the voice I’d been searching for, giving my website and social media the tone I could never give it myself.
Working with Lea at Farrow Copywriting is an absolute pleasure. When I started my journey as a business owner, I’d never used a copywriting service before. Lea instantly put me at ease, getting to know myself and my brand inside out, by taking the time to listen.
My expectations were exceeded, as Lea effortlessly found the voice I’d been searching for, giving my website and social media the tone I could never give it myself.
I believe the right words only come from a true place – and Lea found it with ease. From now on, Farrow Copywriting is my secret weapon. Thank you, Lea. You make me look good.
Founder and Artist, ebony artPlay
With Lea’s help, we have achieved great outcomes across our digital content, including increasing web traffic and search engine rankings.
I met Lea to discuss optimising our website for an enhanced client experience. She was friendly, professional and extremely knowledgeable across not only website content but a range of media interfaces. This led to expanding Lea’s scope and I progressed with engaging her to improve the readability of not only our website but newsletters and media releases.
She was able to articulate in a way management could understand, and we have achieved great outcomes across our digital content, including increasing web traffic and search engine rankings (through SEO). We also have received positive feedback with our new-look newsletters.
I continue to engage Lea and would most definitely recommend her to other businesses.
Michael Ruffels
General Manager, AgVita Analytical
I’m not *just* an Australian copywriter – here’s how my story began
Let’s get a little more personal
I live in a bushy suburb near Devonport, Tasmania. But thanks to the wonders of technology, I work with clients anywhere in Australia from my sunny home.
My husband and I are the co-creators of one climate change activist nature-loving daughter and two rapidly growing fishing-mad sons.
We live among the gumtrees on a few acres.
No plum trees though.
So far we only share the space with two crazy cats and one noisy grey cockatiel (plus about a hundred wallabies and potoroos).
But if my daughter had her way we’d also keep sheep, a cow, miniature goats, some cockatoos, a husky, and a beehive.
I never had an ‘official start’ in writing
Words and I found each other when I was five years old and I’ve been a word geek ever since.
When I’m not writing them, I’m reading them.
Maybe it’s an INFJ thing? And what’s more, so too is all the tea I drink.
My relationship with writing became a little strained when my left (analytical) brain took me off to uni to study for a bachelor’s degree in pharmacy.
I worked as a community pharmacist and manager for 20 years, across Victoria and Tasmania. I feel privileged that I had the opportunity to help so many patients from all walks of life and support people to live their best lives, no matter what stage they’re at.
But halfway through a career of living and breathing nothing but medical science, my right (creative) brain started demanding more attention.
One night, I sat down at my computer and the words began flowing like a dam had broken.
For another decade, I managed a juggle of pharmacy, motherhood, and as much writing as I could squeeze in during my evenings and weekends.
I haven’t stopped writing since, and I couldn’t be happier
COVID-19 was the push I needed to make a decision about my next chapter. And I won’t lie, it was tough to step away from my pharmacy career and forge a new path as a full-time writer.
But, looking back, it was the right move at the right time.
I now feel so lucky to be an SEO consultant and copywriter (in Australia, particularly) and work with words and data every day.
Thank goodness for computers and keyboards, though – writing and being left-handed isn’t always so pretty.
Spare time?
There’s not a lot of that right now, to be honest, between writing, kids, and staying connected with the healthcare industry.
But when I do get a chance, I love heading out for family bushwalks – the longer the better.
I also enjoy baking cakes and biscuits, listening to music (loudly), and playing pranks on my kids.
Looking for a digital marketing specialist?
I’ve been working with Australian business owners since 2020 to strengthen their digital presence, build their personal brands, and help them bring in more clients.
Why not put my ideas to work for your business?