Hi, I’m Lea (like tea) Farrow
(AND CHIEF TEA BREWER)
I’m an Australian marketing strategist and SEO copywriter based on the North-West coast of Tasmania.
My specialties are building end-to-end digital marketing strategies for career and business coaches, and writing savvy content loved by audiences and search engines alike.
I’ve been a word nerd since I first learned how to read. But I’ve been a data dork for just as long.
These days, I get to live my best life: using my writing and digital skills to help business owners take full control of their marketing and business growth.
So, if you’re struggling to attract a regular stream of ideal clients for your coaching business, I have great news.
Instead of relying on guesswork, I help you set up an end-to-end strategy.
You get an organic marketing system designed for YOUR business that reliably brings in new clients – without having to spend thousands on fancy web designers, complex funnels, or ad campaigns.
Too often, marketing is an afterthought for many business owners. But how many businesses can survive without a ready supply of clients?
As a marketing strategist, I love helping proactive business owners, like you, get in the driver’s seat of your marketing by building a strategy that becomes your business accelerator.
Then you choose how hard to push that pedal. One extra client a month, or five!? It’s up to you.
I crafted my first public words over 30 years ago, and I’ve been writing for large online audiences for more than 8 years.
As an experienced copywriter, I draw out your brand voice and unique selling proposition, and package it up in clear messaging that turns prospects into clients.
In today’s competitive market, harnessing the power of Search Engine Optimisation means you’ll show up in more online searches, drive more (free) traffic to your website, and get more eyes on your offer.
If you feel like your website is invisible online, then consider giving it an “SEO Kickstart”.
I never had an ‘official start’ in writing.
Words and I found each other when I was five years old and I’ve been a word geek ever since.
When I’m not writing them, I’m reading them.
Maybe it’s an INFJ thing? And what’s more, so too is all the tea I drink.
My relationship with writing became a little strained when my left (analytical) brain took me off to uni to study for a bachelor’s degree in pharmacy.
I worked as a community pharmacist and manager for 20 years, across Victoria and Tasmania. I feel privileged that I had the opportunity to help so many patients from all walks of life and support people to live their best lives, no matter what stage they’re at.
But halfway through a career of living and breathing nothing but medical science, my right (creative) brain started demanding more attention.
One night, I sat down at my computer and the words began flowing as though a dam had broken.
For another decade, I managed a juggle of pharmacy, motherhood, and as much writing as I could squeeze in during my evenings and weekends.
I haven’t stopped writing since, and I couldn’t be happier.
COVID-19 was the push I needed to make a decision about my next chapter. And I won’t lie, it was tough to step away from my pharmacy career and forge a new path as a full-time marketer and copywriter.
But, looking back, it was the right move at the right time.
I now feel so lucky to be a marketing strategist and SEO copywriter. To not only be working with words and data every day, but also using those skills to help other business owners fit all the pieces into their marketing puzzle.
Thank goodness for computers and keyboards, though – writing as a left-handed person isn’t always so pretty.
There’s not a lot of that right now, to be honest, between clients, kids, and staying connected with my loved ones.
But when I do get a chance, I love heading out for family bushwalks – the longer the better.
I also enjoy baking cakes and biscuits, listening to music (loudly), and playing the most awesome pranks on my kids. Though they’re now old enough to get me back…