9 Key Business Copywriting Services to Outsource in 2022

Wondering how to outsource your business copywriting?

There are many reasons why businesses – both large and small – can benefit from working with a freelance copywriter.

But if you’ve never outsourced any business writing before, it can be a big step.

Which copywriter do you choose?
How much will it cost?
And what service should you get help with first?

The truth is, it’s never a simple decision to hand over your hard-earned dollars.

So, how do you decide what to spend them on to get the best results for your business?

As a professional copywriter, I’ve worked with entrepreneurs and business owners at every stage – from startups to brands established decades ago – and every one of them used expert copy to help propel their business to the highest levels.

This article will help you figure out which business copywriting services you can outsource, why you might need each one, and which options will suit your current business situation.

Wondering what to choose first?

Let’s take a look.

 

1.  Website copywriting

WHAT

Any written copy that makes up the content on your website.

The most important and commonly visited pages on a website are your Homepage and your About page. Other options may include product or service pages, testimonials pages, blog posts, FAQs, and contact pages.

Although each page on your website has its own primary function, they should all blend together, with consistent brand messaging across all your copy.

WHY

• Your website is not effectively engaging your ideal customers or bringing in consistent sales or bookings.
• Your business has evolved considerably, or your products or services have changed since your last website update, and your new brand message is no longer clear.
• Your existing content is outdated or stale and needs a refresh or a complete rewrite.

WHO

• You have a website that’s already live or a new website planned for launch.
• You don’t have the time or know-how to highlight your brand’s strengths and values in a way that engages web visitors.
• Your website hasn’t been updated since it was first created, which is longer ago than you’re willing to admit.

 

2.  Sales pages

WHAT

A structured web page with long-form conversion copy that drives your online visitors to take action on a single – usually high-ticket – offer, such as booking your service or buying your product.

It’s a combination of sales psychology, proven copywriting methods, and a dash of wizardry.

And the structure of a sales page takes a reader through each of the key elements in a deliberate order to encourage a high conversion rate.

WHY

• You have a signature service, course, membership, or product that needs a dedicated web page to bring in sales consistently.
• Your current sales page is getting hits, but it’s not converting into sales and you don’t know why.
• You want to cut back on your advertising spend while still encouraging steady growth of your online sales.

WHO

• You have a high-ticket service, course, membership, or product that’s ready for purchase.
• Your offer has already proven successful in your market, and you have some testimonials, reviews, or case studies to back it up.
• You already have a sales page for your product or service, but it’s not converting into many (or any!) sales.

 

3.  SEO strategy

WHAT

A review of your website data and a written plan outlining the best Search Engine Optimisation strategy to increase your online visibility and organic website traffic.

It often begins with an SEO audit to understand how your website is currently performing, then reports on the best keyword phrases to target and other strategies to improve your ranking opportunity in search engines.

WHY

• You feel invisible online and wish your website would be more prominent in relevant search results.
• You want your website to rank higher in search engines for the keywords your audience uses to find you.
• You want to discover the best keywords you’ve got the potential to rank for and which will drive more traffic to your website.

WHO

• You have an established website that’s not well-optimised for search engines.
• You’re overwhelmed by SEO and don’t want to have to learn all the jargon or understand the tech talk.
• You’re worried that your competitors are showing up in the search results ahead of you, and you could lose business because of it.

 

4.  SEO copywriting

WHAT

The craft of writing keyword-optimised content designed to engage your ideal audience but also attract the right attention from search engines, such as Google.

With a blend of keyword research and strategic SEO copywriting, your website pages will rank higher in the natural search results for your chosen keywords, increasing your online visibility and driving more free traffic to your website.

WHY

• You feel invisible online and wish your website would be more prominent in relevant search results.
• You want your website to rank higher in search engines for your target keywords and drive more organic traffic to your website.
• You wish you could reach more of your ideal customers without having to increase your advertising budget.

WHO

• You have an established website that’s not well-optimised for search engines.
• You’re very clear about who your target audience is and what problems they want to solve.
• You have an SEO strategy in place, including well-chosen target keywords and a content plan to expand your reach.

 

5.  Blog posts

WHAT

A discussion, informational, or entertaining article posted on your website.

Blogs can be written in various styles, such as how-to guides, list posts, case studies, interviews, checklists, and personal stories. Blog posts can also be optimised with keywords for SEO purposes.

And they’re not just limited to text – blogs commonly include photos, images, graphs, videos, infographics, and gifs, to break up the written content and keep readers engaged.

WHY

• You want to establish your brand credibility and build authority by being seen as an industry expert.
• You’re keen to increase your online visibility by creating valuable content to share across other digital platforms.
• You want to encourage more traffic to your website from social media communities.

WHO

• You have an established website with the ability to publish blog posts.
• You can draw on your knowledge and experience for blogs that will inform, educate, inspire, or entertain your audience.
• You don’t have the time or know-how to write regular blog posts that will engage your ideal customers.

 

6.  Email nurture series

WHAT

A sequence of emails that introduces your brand and services and starts building relationships with new potential customers.

The series of emails usually begins when a person initially signs up to your email list and can be designed to lead into your first offer (call to action).

Once the nurture sequence is complete, subscribers can be moved onto your standard email newsletter list.

WHY

• You’re building an email list and want an engaging way to introduce new subscribers to you and your brand.
• You want to encourage new subscribers to take action by driving them towards a particular goal or your signature offer.
• You have an email list that’s been sitting dormant for a while, and you’re not sure how to go about re-engaging them.

WHO

• You have a system in place for people to sign up to your email list.
• You may also encourage new subscribers by offering a lead magnet, e.g. bonus PDF checklist, free webinar, or discount offer.
• You use email marketing software to collect email addresses and create automated email campaigns.

 

7.  Email newsletters

WHAT

A regular marketing email that’s sent out to your email list.

Newsletters usually contain a variety of content, including business updates, helpful tips and advice, your latest blog posts or podcasts, and industry news.

Most newsletter content will inform, educate, inspire, or entertain your audience, with a smaller focus on promoting your brand, services, and offers.

WHY

• You’re keen to continue building your relationship with your ideal customers by regularly offering them valuable insight and support.
• You want to foster an audience who knows and loves your brand to whom you can easily promote your new and existing offers.
• You want to encourage more organic traffic back to your website or sales pages.

WHO

• You have a system in place for people to sign up to your email list.
• You use email marketing software to collect email addresses and create automated email campaigns.
• You have a range of valuable content that will inform, educate, inspire, or entertain your ideal audience.

 

8.  Social media strategy

WHAT

A written document that maps out your target audience, key competitors, ideal social platforms, content topic mix, posting schedule, and suggested hashtags.

Every social media strategy begins with your business objective, which determines the type of social media goal you aim for and the metrics used to measure your results.

Plus, it gives you a blueprint you can refer back to as often as necessary and modify over time.

WHY

• You want to expand your reach using social media, but you’re not sure where to begin or how to start building your ideal community.
• You’ve been posting on social media for a while but still not getting much – or any – engagement.
• You never know what to post about or when, or even if you’re using the best platform for your business.

WHO

• You have an existing social media account on at least one industry-relevant platform.
• You’ve got plenty of content ideas, but want to know that your posts are not just going to get lost in the feed.
• You’re willing to commit time to your social media marketing, even if it’s just a couple of hours a week.

 

9.  Social media content

WHAT

Written content to post directly on social media or accompany your images or videos posted to your social media pages.

The type of content and posts will vary depending on the requirements and restrictions of your chosen platform and can include hashtags if required.

Word counts vary a lot – some posts may be barely 30 words, whereas others might use up the total available character count, such as the 2000 characters permitted on Instagram posts (approximately 400 words).

WHY

• You’re keen to develop your online brand presence and connect with your ideal audience in a space they’re already comfortable with.
• You want to build trust and credibility in your industry with content that educates, informs, inspires, and entertains your ideal customers.
• You want to encourage more organic traffic back to your website, sales pages, and email list sign-up options.

WHO

• You have an existing social media account on at least one industry-relevant platform.
• You have a social media strategy that outlines your business objective and clearly defines the type of social media goal you’re aiming for.
• You have the time to engage with your posts, reply to comments, and make valuable comments on other relevant posts.

 

With so many business copywriting options at your disposal, you might not know which service will be the best fit for your business right now.

But that’s the beauty of those obligation-free discovery calls.

So, find a professional copywriter who grabs your attention, book a call to see if they’ll be easy and fun to work with, and chat about how you could invest your dollars for the best results.

 

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