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Got questions, like what the heck is copywriting!?


Here’s what other people often ask me about my copywriting, website content, and SEO services before working with me.

Copywriting is the craft of writing text for marketing purposes. The written material is designed to sell products or services while building brand awareness.

A copywriter could write all kinds of material: web pages, product descriptions, landing pages, blog posts, social media content, brochures, direct email marketing, advertisements, profiles and bios, and everything in between.

Want to read more about my copywriting?

SEO copywriting, or SEO content writing, is just like regular website copywriting, but it combines specific keywords with SEO (search engine optimisation) strategies to rank higher in Google searches.

Great SEO copywriters will write valuable content that pleases both your ideal audience and Google.

Most people get these muddled up. But they’re actually very different.

Copyright is a legal process that protects intellectual property (like this website). Whereas copywriting is the craft of writing text for marketing purposes, and the written material is known as ‘copy’.

I’m Lea Farrow, an experienced copywriter, SEO strategist, and A-1 wordsmith. If you want to learn more about me, check out my About page, come hang out with me on Facebook, or head over to my LinkedIn profile or Instagram.

I live on the North-West coast of Tasmania.

But thanks to the internet, I’m able to work with clients anywhere in Australia from my sunny, rural home.

Compared with other SEO content writers and copywriters in Australia, my rates are somewhere in the middle of the range.

I’ll always give you a comprehensive quote before we start working together. And I’ll stick to this quote, so there’ll be no nasty surprises for you at the end of the project.

Like you, I do my research. So I know you’d have no trouble finding an offshore writer who’ll do your job in no time for a bargain-basement rate. I think it’s great to have options. But nevertheless, you get what you pay for. Often, cheap copywriting is one of the most expensive business decisions you can make.

Copywriting is all about writing words, right? Well yes. And also no.

If a leading copywriter charges $1,000 for a 1,000-word sales letter – does that mean a three-word tagline should only cost $3? Of course not.

Good copywriters know how important it is to understand your business goals, your industry, and your competitors – before writing your copy. Without doing this, you’ll never get the results you want.

Nobody thinks Nike only spent a few bucks on creating their slogan “Just Do It.”

I ask for an initial payment of up to 50% of the full fee before starting work on your project. And the balance is payable 2 weeks after the first draft is delivered. However small projects may need full payment upfront.

I’ll provide you with a quote that outlines everything needed to complete your project. This usually includes briefing and chat time, research on your industry and competitors, writing time, up to two rounds of revisions, and proofing.

Perhaps you’d like to know more about how I work?

I work from home, so I manage everything over the phone, email, or via video calls (usually Zoom).

That means we can work together no matter where your business is based. And what’s more, it also keeps the project costs down.

This all depends on how big your project is and how booked up I am. Once we agree on the quote and details of your job, I’ll be able to provide a clear timeline for each stage. And I always stick to them.

Want to know more about how I work?

Great question. Thought you’d never ask!

You should choose me because not only will you find me professional, reliable, and easy to work with, but your business will end up with engaging, SEO-friendly copy at a very affordable rate.

Plus, if you’re in the healthcare industry, would you honestly trust your website copy with someone who doesn’t have any medical knowledge?

As a pharmacist with 21 years of experience, I’m very comfortable with medical terminology and produce high-quality medical copy.

Get in touch via my contact form or give me a call. I’d love to have a chat about your project and see if I’m the right copywriter to help you kick your business goals.

Want me to write awesome copy for your business?

Whether it’s website pages, engaging blogs, SEO content, or email marketing, I’m ready to find the words that’ll work for your business.

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