Skip to content

If a Recession Hits, Only 2 Things Will Keep New Clients Signing On

There’s a recession monster lurking around.

The word is, it’s scaring people away from spending their hard-earned cash.

And it’s got people like Carrie worried.

Carrie’s an awesome career coach who had it all figured out. She knew how to attract clients left and right, making it look easy.

But then, things started to change.

You see, Carrie couldn’t understand why she wasn’t converting as many clients as before. She had a fantastic coaching offer, highlighting all the amazing benefits it brought to the table. But something was off, and she couldn’t put her finger on it.

That’s when she heard the dreaded word: recession.

She started questioning her game plan, unsure of what to do next.

Carrie decided she had a few options:

She could hope for the best, crossing her fingers and wishing her business would survive the economic storm.

But will hope alone cut it?

Or she could drop her prices, hoping to find more clients in the short term and build herself a little buffer.

But that’s just a band-aid solution, right?

Then, there was the option to cut expenses, pare everything back to the bare minimum, and attempt to ride out the impending recession.

But that brings her back to hoping for the best. And let’s be clear:

Hope isn’t a strategy.

So what does all this mean for you?

Well, first, I’ll let you in on a little secret:

People never stop spending entirely, even during the toughest of times.

But there’s a catch…

People will ONLY choose to spend on your coaching offer if you can clearly demonstrate two crucial things:

  1. How and when your offer will generate an ROI for them (including solid metrics to back it up)
  2. The valuable (and tangible) outcomes that make your offer a truly game-changing solution for them

Once someone understands these two factors, it’s a no-brainer.

And this insight is what eventually helped Carrie turn things around.

She’s now back to regularly booking clients – because they know that even in the face of a recession, her coaching will set them up for greatness.

So, forget selling only the benefits of your offer.

Sell the outcomes and ROI too.

Just as Carrie discovered, this is what will keep your business booked with clients despite these tough economic times.

Whereas all “hoping for the best” will give you is a lot of sleepless nights.

Surely another no-brainer?



Want more insights like this?

Why not grab a front-row seat in my popular mailing list? You’ll get my insights straight to your inbox every fortnight. They’re full of marketing goodness, tips, and stories for coaches, consultants, and service business owners.


PS. Whenever you’re ready, there are 3 ways I can help you.

1. If you want to know how your current marketing is actually tracking, rate your business against my 40-point marketing scorecard HERE

2. If you’ve got a LinkedIn profile that isn’t bringing in leads, it’s definitely due for a spruce-up. Skip the guesswork and use my LinkedIn profile optimisation guide HERE

3. And if you’re ready to crank your marketing up a gear with a strategy that attracts your ideal clients without burning money on ads or relying on erratic referrals but don’t know where to start, your first step is to book a Marketing Clarity Session

Back To Top