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Is your business strategy sabotaging your marketing?

As a business owner, chances are you often run short on time.

There never seems to be enough hours in a day, or days in a week to get on top of your ever-growing “to do” list.

And when you’re wearing all the hats in your business, it’s not always clear where your time and attention should go next.

You know it’s important to get your marketing done.

But more often than not, it’s a struggle to find enough time to “do all your marketing” every week.

Sound familiar?

I speak to coaches and consultants every week who tell me this exact story.

They feel like they’re going in circles. Working more and more hours, but still not quite getting enough marketing done to keep their pipeline full.

So, where are they going wrong?

And why must marketing take so much time out of our working week?

Thankfully, the answer is simple.

When we fill our days with business delivery tasks – because we believe this is how to push a business forward – we leave little time to work on our businesses.

Marketing gets pushed aside as just another “admin task”.

I’ll get to it later, we tell ourselves.

 

Yet marketing needs to be the most crucial part of your job, especially in the early days of your business, because everything else you want to do hinges on it.

As a service provider, your marketing impacts:

→ The quality of leads you get
→ The volume of leads contacting you
→ The consistency of your new lead enquiries
→ And how easily you convert leads into new clients

But treating your marketing like an afterthought.

Or asking yourself, “How do I squeeze marketing around all the other things I do?”

Means you’re looking at your business completely wrong.

Because marketing drives sales, which brings revenue into your business. And revenue drives business sustainability – and growth.

 

Here’s the secret all the top coaches and consultants live by:

Marketing first. Then squeeze everything else to do with your business around your marketing.

This is the ONLY way to get where you want to be.

 

It’s much like owning a car.

Would you start a long trip without filling up with fuel? Or ignore the fuel gauge altogether and feign shock when the tank runs dry and leaves you stranded?

Would you put off the task of replacing bald tyres, then try to duck the blame after you lose control of your vehicle and hit another?

Would you ignore the need to service your car altogether? Only to be outraged at the mechanics and call them dirty thieves when they quote you for a pricey new transmission after yours fails?

We all know cars need regular maintenance to keep them running.

So we make it a priority.

Because no one wants to be unnecessarily stranded hours from home. Or faced with a preventable hefty mechanical bill.

 

It’s the same with your business.

If you wait until your existing clients have finished up and your leads have run dry to get back into your marketing, you’ve left it too late.

Putt, putt, putt… bang.

You find yourself in desperation mode.

Willing to take on any client who waves some cash your way to get money flowing back into the business.

And in most cases, they’ll be less-than-ideal clients.

 

The only remedy is to be strategic with your marketing.

Plan your regular micro-marketing actions.

And stick to them consistently – even when your pipeline is full and your waitlist has pushed out to months.

The result?

→ No more worrying about where your next client is coming from
→ No more wasting time on unnecessary marketing tasks
→ And no more riding that feast-and-famine cycle

Like I said, the answer is simple.

But that’s not to say it’s necessarily easy.

So, if this resonates and you need some help figuring out what micro-marketing actions will deliver reliable results for your business, let’s chat.

I’ll help you uncover your marketing gaps and what you need to do to fill them.

 


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Want more insights like this?

Why not grab a front-row seat in my popular mailing list? You’ll get my insights straight to your inbox every fortnight. They’re full of marketing goodness, tips, and stories for coaches, consultants, and service business owners.

 

PS. Whenever you’re ready, there are 3 ways I can help you.

1. If you want to know how your current marketing is actually tracking, rate your business against my 40-point marketing scorecard HERE

2. If you’ve got a LinkedIn profile that isn’t bringing in leads, it’s definitely due for a spruce-up. Skip the guesswork and use my LinkedIn profile optimisation guide HERE

3. And if you’re ready to crank your marketing up a gear with a strategy that attracts your ideal clients without burning money on ads or relying on erratic referrals but don’t know where to start, your first step is to book a Marketing Clarity Session

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