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Simple words and thoughtful ideas for service brands

I tested 347 email subject lines. This was the winner. And let’s just say, the open rate didn’t disappoint

I tested 347 email subject lines. This was the winner. And let’s just say, the open rate didn’t disappoint

27 May 2025

You can’t grow a great lawn without fencing out a few hungry wallabies. Same goes for your marketing

You can’t grow a great lawn without fencing out a few hungry wallabies. Same goes for your marketing

29 Apr 2025

A pair of scissors. Some chicken. And one surprisingly brilliant marketing lesson I didn’t know I needed

A pair of scissors. Some chicken. And one surprisingly brilliant marketing lesson I didn’t know I needed

1 Apr 2025

Your messaging should be the star of the show. But is your audience clapping, or just confused?

Your messaging should be the star of the show. But is your audience clapping, or just confused?

4 Mar 2025

Zero clients. I should’ve known better. Here’s what happens when you assume instead of ask

Zero clients. I should’ve known better. Here’s what happens when you assume instead of ask

4 Feb 2025

Who says you have to keep up with it all? Why I’m choosing ‘slow marketing’ instead

Who says you have to keep up with it all? Why I’m choosing ‘slow marketing’ instead

7 Jan 2025

Most of my work is messaging and LinkedIn help for quiet-ish operators who sometimes overthink both and want their marketing to count.

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