If marketing feels harder than unscrambling eggs, you’re missing this

Can you remember the thrill of setting up your own business?

After months (or maybe years) of planning and careful consideration, you finally bit the bullet and turned your wealth of knowledge and experience into your own coaching or consulting business!

And it felt amazing.

Not only do you get to work in the industry you love, helping people achieve great things. But you get to do it on your terms.

What coaching package you offer – is up to you.
How you support your clients – is up to you.
When you work – is up to you.

So much freedom and flexibility, it all feels so right.

In fact, it’s your dream come true.

Except for one little thing.

Other than a trickle of leads and an occasional referral, you’re starting to worry about how you’ll attract enough new clients to cover the bills.

And you don’t need your accountant to remind you that without more clients your business might not survive another year.

On top of the worry, you’re tired and frustrated.

It was a mammoth effort to leave behind your 9-5 and take the plunge out on your own.

But you realise now that starting your business was actually the easy part.

It’s the next part – bringing in a steady stream of leads to keep it going – that’s proving harder than unscrambling eggs.

After all, you’re a founder, not a marketer.

Negative thoughts start creeping in.

“Why isn’t pouring my heart and soul into this enough?”
“What happens if I can’t get enough clients to make this sustainable?”
“Will I have to give up on my dream and go back to that stifling 9-5 lifestyle?”

Sound familiar?

 

Firstly, here’s the good news.

The issue isn’t your expertise or experience. Or that you don’t have what it takes to be a successful coach or consultant.

And it’s got nothing to do with your pricing.

You have almost everything you need to build a successful business.

So, what’s missing?

You’ve left out one or more crucial elements in your marketing strategy.

And the bad news is, it only takes one cog to be missing for an entire machine to be out of order.

That’s why it feels like your marketing is going nowhere.

But how do you spot your marketing gaps?

How can you know what’s missing when you’re not sure what a strategy should include? Especially when it already feels like you’re doing everything you can.

 

Well, I’ve got some more good news.

Although your business is unique and how you support your clients is unlike any other coach or consultant, the fundamental elements, or cogs, of marketing a service-based business are the same for everyone.

The difference is how you apply them.

Broadly speaking, here are the 5 “cogs” you need in place so your marketing runs like a well-oiled machine.

 

#1 – POSITIONING

Know your purpose and position in the market.

If you’re not crystal clear why your prospective clients should choose you as their coach, how can they be?

There are literally thousands of coaches and consultants out there.

(probably more)

So give your ideal clients a compelling reason to choose you.

 

#2 – SALES SYSTEM 

Have an easy and reliable way to sell your coaching offer.

And by selling, I don’t mean tricking or forcing people into parting with their hard-earned cash for a service they don’t want or need.

I mean get talking to your prospects one-to-one about their challenges and goals.

Guide them through the gaps in their situation, and give them space to make an educated decision.

 

#3 – AUDIENCE BUILDING & OUTREACH

Build an audience and reach out to them.

Be willing to message your network, chat with people, and let your friendly, approachable self shine.

It’s not about backing people into a corner.

It’s about striking up everyday human conversations with people who may, at some point, need the solution you offer.

 

#4 – CONTENT CREATION

Create content that offers insight and inspires action.

Posting for the sake of posting is the number one time-sucking mistake people make with their marketing.

Instead, take the time to understand your ideal client’s challenges, fears, and desires.

Then tap into these with content that offers solutions and highlights your know-how.

 

#5 – REFERRAL PARTNERSHIPS

Understand how to influence the referrals you get.

Hoping for referrals is one thing.

But getting enough referrals with the type of clients you love working with is a whole other issue.

Make it happen naturally and influence your reach with strategic partnerships that are mutually beneficial.

 

Now, here’s the best news of all.

You don’t need an award-winning website. Or a complex sales funnel. Or even an ad budget.

All it takes is getting these five cogs spinning together.

 

The result?

⭐️  A simple way to attract ideal clients
⭐️  A system that streamlines your marketing efforts
⭐️  A growth-marketing formula that doesn’t rely on paid ads

Which is wonderful, of course. But it’s not only about this.

It’s also because your dream is worth pursuing.

 


Hi, I’m Lea (like tea) Farrow

I’m a marketing strategist and SEO copywriter based in beautiful Tasmania, Australia.

Over the years, I’ve focused on all things written. But after recognising that savvy copywriting and smart SEO are only two pieces of a larger marketing puzzle, I changed gears.

I now work with coaches and consultants to develop marketing strategies that save them time and bring in more of their ideal clients – reliably and easily.

Even better, we can do this without paid ads, complex tech, or a big team.

Sound good?

Get in touch to find out how.

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 PS. Whenever you’re ready, here’s how I can help you:

If you’re confused about what content to post, when, and where, learn how to easily cut through the noise and attract your best clients with my FREE content creation guide

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And if you’re ready to crank your marketing up a gear with a strategy that attracts your ideal clients without burning money on ads or relying on erratic referrals but don’t know where to start, your first step is to book a Marketing Clarity Session