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FRUSTRATED THAT YOUR SALES PAGE ISN’T CONVERTING?

Forget the checklists and templates. I can help with expert conversion copy that nails your offer and skyrockets your sales.

SALES PAGE COPYWRITER

BECOME A TRUE TRAILBLAZER WITH A SALES PAGE THAT OUTSHINES THE COMPETITION AND SELLS MORE STUFF

You’ve spent a long time planning, creating, and polishing your product or service. It was a tough process, but it’s finally done.

Now it’s time to sit back and watch the sales roll in.

Only, they’re not.

And the doubt starts to creep in as you scramble for answers.

Could your offer be too expensive? Is the sales copy too pushy? Is your page too long? Or not long enough?

The truth is, it’s easy to mess up your sales page.

Unlike other website pages, this sales copy has to do ALL the heavy lifting for your product or service. And, if your sales page isn’t performing, then all your hard work creating your wonderful product or service was a big waste of time.

But you don’t have to figure it out on your own.

Rather than relying on guesswork, why not invest in a high-converting custom sales page that showcases your awesome offer and brings in more sales, at a price you can afford?

My Sales Pages for Trailblazers package ticks all these boxes, and more.

SIZZLING SALES PAGE WRITING STARTS HERE

SIMPLE
STRESS-FREE
PROCESS

TOP-NOTCH
CONVERSION
COPY

ADVANCED
SEO
INCLUDED

FIXED-RATE,
NO SURPRISES

LIMITED AVAILABILITY

Writing hot conversion copy takes a lot of creative juice. Even for a seasoned sales page copywriter. So, to make sure you get the best from me, I only book two trailblazing clients each month.

Want to guarantee a spot on my calendar?

DO YOU KNOW THAT A D.I.Y. SALES PAGE WILL END UP COSTING YOU MORE THAN YOU SAVE?

Like you, I wear many different hats in my business. I love to DIY because it means I’m firmly in the driver’s seat.

So I know how hard it is to hand over the reins.

But the truth is, just because you know your product or service better than anyone, it doesn’t mean you’re the right person to write sales copy that’ll connect and convert.

And without a sales page that converts into sales, it doesn’t matter how many leads your advertising dollars send your way; they still won’t be buying.

Only the right balance of conversion copy and key buying triggers will get you the results you’ve been dreaming of.

That’s where I come in.

Not only will I craft you a crackerjack custom sales page. But you’ll save a stack of time, avoid the stress of trying to DIY, and enjoy the confidence of having your offer in the brightest spotlight.

Sound good?

YOU COULD KEEP THROWING MONEY AT ADVERTISING, HOPING SALES WILL IMPROVE, OR YOU COULD GET EXPERT SALES COPY THAT’LL START MAKING DOLLARS FROM DAY ONE

WANT DONE-FOR-YOU SALES COPY THAT SOUNDS LIKE YOU?

Let’s face it. Creating your fantastic product or service is the easy part. Because when it comes time to sell it, things can get a little awkward.

No one wants to come off sounding like a pushy, in-your-face smarmy salesperson. Right?

Neither do you want a sales page that clashes with your brand message or confuses your ideal customer because it just doesn’t sound like you.

I get it. And I can help.

As an experienced sales copywriter, I’ve honed the knack of embracing each unique brand voice to write copy that sounds just like you. (But with the extra copywriting magic woven in, of course)

Forget staring at the screen, wondering what to write. Don’t waste another day on sales copy that isn’t converting.

Let me take care of the words so you can take care of your customers.

HERE’S HOW I’LL TAKE YOUR SALES PAGE FROM LACKLUSTRE TO BLOCKBUSTER

DEFINE YOUR AWESOME OFFER

I’ll draw out the unique selling points and soak them in your brand message

UNCOVER YOUR BRAND VOICE

I’ll get to know your target audience and the type of language they love

CLARIFY ALL THE DETAILS

I’ll gather all the compelling elements of your offer, leaving no stone unturned

OPTIMISE FOR THE GOOGLE GODS

I’ll find the best keywords to drive more organic traffic to your sales page

WRITE YOUR HOT SALES COPY

I’ll write the words that speak directly to your people and compel them to act

REVIEW THE DRAFT AND DESIGN

You’ll have time to  absorb the copy, ask questions, and make any changes

FINE-TUNE YOUR SIZZLING COPY

Together, we’ll make the final tweaks, so your copy is polished to perfection

SELL WHILE YOU SLEEP

It’s done! A one-page wonder that’ll crank up your confidence AND your sales

Sales page copywriter and conversion copywriting | Tasmania Australia

WHO NEEDS A SALES PAGE?

Let’s see. You’re a trailblazer with something awesome to sell, right? Then you’ll need a sales page to ramp up those conversions.

This copywriting package is perfect for you if you:

  • Want to avoid the guesswork of writing your own copy
  • Have a fantastic offer that you’re struggling to sell
  • Don’t have the time or know-how to write a sensational sales page
  • Want a sales page that consistently converts into oodles of sales

Please note: This package is not aimed at anyone who’s still putting the finishing touches on their product or service. Long-form sales pages only achieve great results when all your ducks are in a row.

MEET LEA FARROW

I’ve always been a word nerd.

At the age of five, I made a firm decision to become a writer, though it took me more than three decades to declare it to be true. In the meantime, I spent over twenty years in a snazzy white coat, supporting my community as a friendly pharmacist.

By the time my words were captivating audiences around the globe, I realised my childhood dream could become my new reality. But I was still hiding in relative safety, behind my laptop, with no idea how to go about selling myself as a writer.

The mere thought of self-promotion made my stomach churn.

I mean, who was I to suggest people pay me to write for them?

I knew I had solid copywriting skills to offer businesses that struggled with expressing their awesomeness in the right words. But if I was going to get my business off the ground, I first had to master writing savvy conversion copy for other businesses.

So that’s exactly what I did.

Fast-forward past too many late nights at my keyboard, a flood of self-doubt, and countless cups of tea, and I’m now a dedicated, full-time sales page copywriter who works with trailblazing entrepreneurs who value professionally written copy.

No more side-hustling for me.

With Sales Pages for Trailblazers, I want to give your product or service the showstopping sales page copy it deserves (and the kind I used to get my own business cranking).

When we combine forces, I take the time to get to know you, your brand, and your fantastic offer. We chat. I ask loads of questions. And I listen.

Then I get stuck in and write you marvellous sales page copy – but without any of the chest-puffing, in-your-face pushiness, or a million exclamation marks that’ll scare your customers off.

Just genuine sales copy that gets you sterling results.

MY CREDENTIALS

Sales page copywriter and conversion copywriting
Sales page copywriter and conversion copywriting
Sales page copywriter and conversion copywriting
Sales page copywriter and conversion copywriting
Sales page copywriter and conversion copywriting

BRANDS I’VE HELPED

Sales page copywriter and conversion copywriting | Lea Farrow Copywriting
Sales page copywriter and conversion copywriting | Lea Farrow Copywriting

TESTIMONIALS

This is a brand new copywriting package, so I don’t have any specific testimonials yet. But I do have testimonials from many happy Aussie entrepreneurs about the sparkling copy I write.

Here’s what a few of them had to say.

Ebony-Gamble-tm

My expectations were exceeded as Lea effortlessly found the voice I’d been searching for, giving my website and social media the tone I could never give it myself.

When I started my journey as a business owner, I’d never used a copywriting service before. Lea instantly put me at ease, getting to know myself and my brand inside out, by taking the time to listen.

I believe the right words only come from a true place – and Lea found it with ease. From now on, Farrow Copywriting is my secret weapon. Thank you, Lea. You make me look good.

Ebony Gamble
Founder and Artist, ebony artPlay
Amanda-Wilson-tm

Lea is one of those rare talents that combines creativity with accuracy, while being super organised.

Working with Lea was a delight. She was quick to understand our brief and was responsive when working through any revisions.

Her copywriting and SEO expertise was invaluable during a busy website renewal project and we’ve continued to use her skills on other projects while recommending her to others – without hesitation.

Amanda Wilson
Communications Coordinator, Rethink Waste Tasmania

Jo Speirs tm

Lea took the time to understand me and my business needs, and produced usable keywords and phrases that will enhance my website and SEO.

She took the utmost care in refreshing my website content and I now have a much better understanding of SEO and how to best use the information she has provided.

Jo Speirs
Professional Editor & Proofreader, Nurturing Words

Michael-Ruffels-tm

With Lea’s help, we have achieved great outcomes across our digital content, including increasing web traffic and search engine rankings (through SEO).

She was friendly, professional and extremely knowledgeable across not only website content but a range of media interfaces. Lea was able to articulate in a way management could understand, and we have achieved great outcomes. We also have received positive feedback with our new-look newsletters.

I continue to engage Lea and would most definitely recommend her to other businesses.

Michael Ruffels
General Manager, AgVita Analytical

Deidre Dattoli tm

Lea was professional and easy to work with.

She took the time to really understand what my needs were. I would highly recommend Lea.

Deidre Dattoli
Executive Trainer, Mentor, and Keynote Speaker, Deidre Dattoli

YOUR INVESTMENT

Get your skates on.

My availability is limited to just two serious trailblazers each month.

SALES PAGES FOR TRAILBLAZERS

  • In-depth client questionnaire
  • 60-minute 1:1 strategy session
  • Market, brand, and audience research
  • SEO keyword research
  • Keyword and synonym-selection
  • Long-form conversion copy, around 3-4K words
  • Formatted sales page document with design layout
  • SEO title and meta description
  • Testimonial review and refinement
  • 2 rounds of revisions
  • Full proofreading
  • Final, clean copy document for your developer
  • (Rush rate option for those in a hurry)

$2190 inc. GST

BUT THAT’S NOT ALL

Sales page copywriter and conversion copywriting | Lea Farrow Copywriting

BONUS Sales Page Wireframe

To help you visualise the full glory of your zesty new sales copy as it might look on your website, I also include a bonus wireframe of your entire sales page.

This detailed mock-up shows you how your copy and visual elements can work together on the page (without any formatting distractions).

Pretty cool, right?

ISN’T IT TIME YOU FELT CONFIDENT ABOUT SELLING?

Remember, nothing changes if nothing changes. So don’t go on wondering if now’s the right time to take your sales game to the next level. The sooner you get your sales page sizzling, the sooner you’ll be making more connections and conversions.

YOUR QUESTIONS ANSWERED

I know you – you’re a trailblazer with a savvy business mind. Of course you have questions!

What is the Sales Pages for Trailblazers package?

My Sales Pages for Trailblazers package is a done-for-you sales page copywriting service that provides top-notch, SEO-friendly conversion copy for your product or service. Suggested formatting and page layout are also included.

This package is aimed at Entrepreneurs, Small Businesses, Online Course Developers, and anyone who has an awesome offer they want to sell.

What’s the difference between conversion copy and sales copy?

To be honest, not much. Both mean selling stuff with words. Sales copy is all about compelling people to buy your product or service. Conversion copy is also about moving people to take action. It’s not always to make a sale, but often is.

Is a sales page the same thing as a landing page?

In a way, yes, because they’re both focused on a single goal. Your sales page has the job of selling one key product or service. Whereas the role of a landing page generally doesn’t involve making a sale. Instead, it might be a page offering an email sign-up or registration for your webinar.

What is SEO, and why does my sales page need it?

SEO stands for Search Engine Optimisation. It’s the process of combining certain factors to rank higher in Google searches for chosen key phrases.

SEO copywriting is a big part of that puzzle, strategically weaving SEO keywords into your human-centric sales page, so it gets Google’s attention. Because who doesn’t want to encourage more organic traffic to their sales page!?

And because I’m trained in all elements of SEO, I won’t need to outsource your keyword research like other copywriters, which means a big cost saving for you.

How long should a good sales page be?

The short answer is, as long as it needs to be!

There’s no one-size-fits-all when it comes to sales pages, though most long-form sales pages range between 2500-5000 words (this one is 3519).

Some people mistakenly believe a long sales page means someone is trying too hard to sell their thing. But in reality, the length of a sales page comes about from adequately addressing all the details and answering all the questions your potential customers have. In other words, I put in everything you need, and nothing you don’t.

How will you write the page in my brand voice?

Without trying to toot my own horn, the reason I have such a happy flock of clients is because I take as much time as I need to do my research.

During our briefing process, I’ll embrace your brand message, get to know your ideal audience, and draw out the best language to engage them. In other words, before I write a single word, I ask loads of questions. And I listen – a lot.

The result? Uncovering your authentic brand voice is what makes your copy sound just like you, only better.

How long will it take to finish my sales page?

That mostly depends on you and how long my waitlist is. Once we kick off with our initial briefing and you’ve sent through all the information I need, you’ll get the first full version less than two weeks later.

Completing the project then depends on how quickly you’re able to review drafts and give feedback. Most clients will have their polished and proofed sales page copy delivered within four weeks.

If you’re in a hurry (and I’m able to squeeze it in), I offer a rush rate of 25% extra on top of your invoice.

What if I’m not happy with something you write?

Not to sound like a cliché, but good communication is the key here.

I have a comprehensive briefing process to understand your wants and needs as fully as possible. I work across a wide range of industries, so although I might be a word wizard, you’re undeniably more knowledgeable in your industry’s lingo, terminology, and tone than I am. But sometimes, a crucial factor gets overlooked. And you may not even realise it until you read the first draft.

That’s why I include two rounds of revisions – the first to iron out any glaring issues regarding detail, voice, or tone, and the second is to tweak it to perfection. Making these edits is a vital part of the process, so you’re not just happy but thrilled with the final version.

Do you design and build my sales page too?

While I’m not a web developer (and therefore do not offer a ‘write and build’ option), I do deliver you a fully formatted copy deck that breaks your sales copy into purposeful sections.

Plus, I include design layout suggestions and a bonus wireframe full of detail to make sure your visual elements and copy work together to maximise conversions.

Your copy deck also shows all the SEO tags needed to optimise your sales page for search engines.

What if I haven’t had any customers for my incredible offer yet?

While it’s possible to write a sales page without a single sale under your belt, it can be hard to motivate people to buy without offering any social proof.

I recommend first notching up some sales in return for testimonials, case studies, or real results. Then, when you have all your ducks in a row, we can get started on a truly sizzling sales page.

Can you guarantee results for my new sales page?

Unfortunately, there are no guarantees when it comes to sales and marketing. (And if anyone’s offering one, I suggest you run away fast!)

I can give you a sizzling custom sales page, but it’s up to you to get the word out to your audience – through your socials, email list, website, or even megaphone, if that’s your groove.

But please also know that I’m 100% invested in your success the whole way. And I won’t be satisfied until you are.

Why does copywriting cost so much?

Compared to other sales page copywriters in Australia, my rates are somewhere in the middle of the range. This isn’t just a side-hustle for me. I’m a dedicated, full-time copywriter working with clients who value professionally written conversion copy.

I always provide a comprehensive, all-inclusive quote before we get started. And I’ll stick to this quote, so even if my time blows out, there’ll be no nasty surprises for you at the end of the project.

Sure, you can hire an offshore copywriter who’ll do your job in less than a week for a bargain-basement rate. And when you want that sales copy fixed in a few months because it hasn’t made a single sale, you’ll know where to find me!

What if I don’t have the budget for a sales page right now?

Let’s look at it another way. Ask yourself if you can afford not to have a sales page that sells consistently?

The hard truth is, you can’t afford a mediocre sales page. If your page isn’t converting, your business could be in serious trouble. But if you’re down to your last dollar, then spending it on a copywriter isn’t the best idea. Instead, try DIYing as best you can until you can afford some help.

Do you only write sales pages, or do you offer other copywriting services?

I write what I’m best at and enjoy the most – sales pages (a.k.a. conversion copy) and website SEO copy.

Over the years, I’ve written all the things. But I now try to focus on those two main areas, constantly upgrading my knowledge and skills so I can write top-notch copy for every one of my clients, no matter your industry.

Get in touch if you need additional copy to support your sales page – such as an email sequence, social content series, or website copy upgrade. I’ll do my best to help.

Why should I choose you to write my sales page?

Great question. I thought you’d never ask!

You should choose me because not only will you find me efficient, reliable, and easy to work with, but you’ll end up with a red-hot, SEO-friendly sales page at a very affordable rate.

To be honest, I’m a shocking gardener and can’t hard-boil eggs, but I write crackerjack copy that gets results. Check out my testimonial page for real proof.

What do I need to do to start?

It couldn’t be easier to get started. Just use this simple form to send through your details. Then I’ll be in touch to make sure we’ll be the right fit for each other.

And I’ll also give you an idea of my current lead time to make sure it fits your schedule.

DON’T SETTLE FOR MEDIOCRE

Imagine what it’ll feel like to finally have a dazzling sales page that consistently sells – even while you’re asleep!

YOUR INVESTMENT

Get your skates on.

My availability is limited to just two serious trailblazers each month.

SALES PAGES FOR TRAILBLAZERS

  • In-depth client questionnaire
  • 60-minute 1:1 strategy session
  • Market, brand, and audience research
  • SEO keyword research
  • Keyword and synonym-selection
  • Long-form conversion copy, around 3-4K words
  • Formatted sales page document with design layout
  • SEO title and meta description
  • Testimonial review and refinement
  • 2 rounds of revisions
  • Full proofreading
  • Final, clean copy document for your developer
  • BONUS sales page wireframe
  • (Rush rate option for those in a hurry)

$2190 inc. GST

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