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Then I’m the SEO consultant to help you achieve it.

I offer practical, effective, and personalised search engine optimisation solutions. From one small business owner to another.


“The SEO Kickstarter”

If you feel like you’re invisible in search engine results or you’re sick of throwing money at ads to win business, then you’ve got a huge opportunity to change the game.

My SEO Kickstarter solution is a website boost like no other.

Instead of wasting time trying to DIY, I’ll give your website a full SEO revamp so you start attracting more of your ideal customers and driving regular traffic to your site.

Imagine the feeling of getting oodles of top-quality visitors to your website every week – without relying on paid ads.

With more leads and more sales, you can finally achieve the results you dreamed of.

And you know what else?

The SEO Kickstarter gives your website the right foundations for ongoing SEO growth.







How are you helping them find you?

Because, here’s the thing.

Showing up on Google doesn’t ‘just happen’.

More than ever before, people are shopping and doing business online.

But if your website isn’t showing up on Google and your customers can’t find you, then you’re probably feeling pretty frustrated and wondering what to do next.

Sound familiar?

The good news is, you don’t have to figure it out on your own.

With my SEO Kickstarter, you’ll increase your online presence, start driving more traffic to your website, and give your bottom line a healthy boost.

It’s a win-win-win scenario.



▶︎  Initial consult
30min for us to discuss your business and how my SEO Kickstart will help

▶︎  Website audit
A fully personalised site report with easy-to-understand explanations

▶︎  Analysis report
A rundown of your SEO opportunities and any tech issues that need fixing

▶︎  Competitor report
An overview of who you’re up against (2-3 competitors of your choice)


▶︎  Keyword research
In-depth research to arm you with a range of well-matched keywords

▶︎  Keyword strategy
Primary and secondary keywords mapped to your website (up to 6 pages)

▶︎  New SEO tags
Optimised title tags and meta descriptions written for your mapped pages

▶︎  On-page updates
Key updates for your page content using your new keywords (up to 6 pages)


▶︎  GMB listing
Setting up your Google My Business listing to help boost your local SEO

▶︎  Blog keywords
6 long-tail keywords for blog posts to set you up for 6 months of content

▶︎  SEO blog template
An easy-to-follow guide to help you write optimised and engaging blog posts

▶︎  Final consult
1 hour to discuss your updates, answer any Qs, and chat about the next steps


Give your website an SEO Kickstart from $2990 + gst

Why wait another day?

The reality is, Search Engine Optimisation is a long game – think of it like a marathon, not a sprint. This means the sooner your website gets an SEO kickstart, the sooner you’ll enjoy the fabulous results.

In other words, get your skates on!


I’ve always been a word nerd. But I also love numbers and analytics just as much.

So, when it came time to choose a career, I felt like I had to decide between the two – and the numbers won.

I spent almost 20 years as a pharmacist before finding my way back to writing. By that time, a new tech concept called Search Engine Optimisation was a thing. And, since I’d just built my rapidly growing blog its own website, I set about learning everything I could about SEO.

Over the next couple of years, I spent time learning, testing, and refining the art of SEO.

I’d finally found my happy place – soaking in the perfect blend of words and numbers.

Fast-forward almost a decade: I’d packed away my white pharmacy coat, started my own freelance copywriting gig, and continued to expand my skills to become an SEO consultant.

I enjoyed coaxing my own websites to climb the Google ranks so much that I was soon doing the same for my clients’ sites.

Because what good is a website full of amazing copy if no one can find it?

But I also knew that not everyone likes to work with big SEO agencies. Or be locked into costly long-term contracts.

That’s why I created The SEO Kickstarter.

A practical one-stop solution to give your website the best SEO foundations, and give you the knowledge and confidence to create ongoing SEO growth.

So, if your website needs an SEO kickstart, let’s chat!


SEO consultant for small businesses | AWC Graduate
SEO consultant for small businesses | The Recipe for SEO Success Certified
SEO consultant for small businesses | AMI Professional Member
SEO consultant for small businesses | TCCS Sales Page Course Certified
SEO consultant for small businesses | Endorsed by the TCCS

I’m the right SEO consultant for you if:

You’re an entrepreneur or small business owner based in Australia.

You already have an established website for your business.

You don’t have the know-how to do your own SEO, or the time to learn how to DIY.

You’d rather work 1:1 with a down-to-earth freelancer (who won’t overwhelm you with tech-talk) than a big SEO agency.

You know you need to be more visible online to help your business succeed, but you have no idea how to make it happen.

I’m not the right fit for you if:

You’ve only just started your business or your website’s brand new.

You’re expecting the same immediate results that paid ads offer.

And sorry, but if you’re looking for a quick, set-and-forget system, that’s not how genuine SEO works.

Imagine having the SEO foundations and strategy to attract the right prospects to you, so you don’t waste time and money constantly searching for new clients.



With Lea’s help, we have achieved great outcomes across our digital content, including increasing web traffic and search engine rankings (through SEO).

She was friendly, professional and extremely knowledgeable across not only website content but a range of media interfaces. Lea was able to articulate in a way management could understand, and we have achieved great outcomes. We also have received positive feedback with our new-look newsletters.

I continue to engage Lea and would most definitely recommend her to other businesses.

Michael Ruffels
General Manager, AgVita Analytical


Lea is one of those rare talents that combines creativity with accuracy, while being super organised.

Working with Lea was a delight. She was quick to understand our brief and was responsive when working through any revisions.

Her copywriting and SEO expertise was invaluable during a busy website renewal project and we’ve continued to use her skills on other projects while recommending her to others – without hesitation.

Amanda Wilson
Communications Coordinator, Rethink Waste Tasmania

Jo Speirs tm

Lea took the time to understand me and my business needs, and produced usable keywords and phrases that will enhance my website and SEO.

She took the utmost care in refreshing my website content and I now have a much better understanding of SEO and how to best use the information she has provided.

Jo Speirs
Professional Editor & Proofreader, Nurturing Words


What is "The SEO Kickstarter" package?

The SEO Kickstarter is an all-inclusive Search Engine Optimisation audit and website update packaged service for businesses that want to be more easily found online.

This package is aimed at entrepreneurs and small business owners based in Australia who already have an established website.

What is SEO, and why does my website need it?

SEO stands for Search Engine Optimisation. It’s the process of combining certain factors to rank higher in Google searches for chosen key phrases.

Since most online searchers don’t go past the first page of Google, the more you can do to increase your ranking for relevant search terms, the more chance you have of being found by potential clients.

How long will it take for my SEO to work?

When it comes to digital marketing strategies, SEO is a long game – think of it as a marathon rather than a sprint.

While you might see some short-term gains within a month or two, most ranking improvements may not be noticeable for around 4-6 months.

The good news is, your website’s SEO goodness will continue to grow over time. And the more you support it by publishing regular optimised content and building backlinks, the more rapid your gains will be.

Best of all, unlike paid ads, the online presence and consistent traffic you build up with SEO will continue to bring in top-quality leads with zero ongoing investment.

Do you do all the updates and tech fixes on my website?

While I’m happy to tinker with my own websites, when it comes to your website changes, I hand the reins over to the experts!

This means I’ll deliver you a fully formatted copy deck to guide you or your web developer to make the necessary SEO website updates.

The same goes for any tech fixes that I recommend.

If you don’t have a current web developer and you’re not comfortable making the changes yourself, let me know. I’ve got a team of trusted freelance web developers and tech gurus who can help you in a flash.

Can you guarantee I’ll be on page 1 of Google?

Unfortunately, there are no guarantees when it comes to digital marketing – and that includes SEO.

To be honest, if anyone’s promising to get you on the first page of Google, I suggest you run away fast! Because what they won’t tell you is they’ll get your website ranking for a keyword that has close to zero traffic AND zero relevance for attracting your ideal clients.

And what good is being on page one of Google if it’s not actually helping your business generate leads?

Instead, I’m all about honesty and realistic expectations. I don’t want you hanging on to any false hopes or fake promises.

But please also know that I’m 100% invested in your success the whole way. And I won’t be satisfied until you are.

What if I don’t have the budget for an SEO Kickstart right now?

Let’s look at it another way.

Ask yourself if you can afford not to have a website that’s easy to find and brings in consistent leads?

The hard truth is, most small businesses can’t afford to be invisible online.

If you don’t have reliable organic marketing strategies in place to drive good-quality traffic to your website, you may end up dependent on paid advertising to find clients.

On the other hand, if you’re down to your last dollar, then spending it on an SEO consultant isn’t the best idea.

Instead, try DIYing as best you can until you can afford a full SEO kickstart.

Do you only offer this SEO package, or do you offer other SEO services?

I created The SEO Kickstarter because it covers all the essential SEO elements to give any website a solid foundation for SEO success.

In other words, there’s little point in me auditing your website if you don’t have a clear idea of how to make the most of your SEO opportunities. And there’s no point in me doing keyword research for you if you don’t know how to use those keywords to optimise your website.

That said, if you already have most of the pieces of your SEO puzzle, I’m happy to help fill in the gaps with:

  • Site and competitor audits
  • SEO strategy
  • Keyword research and mapping
  • Writing new SEO tags
  • Optimising your website content
  • SEO copywriting

Plus, I offer a range of other copywriting services:

Book a call if you’d like to have an obligation-free chat about your business and how I can best help you achieve your goals.

What do I need to do to get started?

It couldn’t be easier to get started.

Just book a time for an obligation-free chat to tell me about your business, what expectations you have with SEO, and to make sure we’ll be the right fit for each other.

And I’ll also give you an idea of my current lead time to make sure it suits your schedule.


Still not sure if the SEO Kickstarter is what your website needs?

No problem. Book a 20-minute obligation-free chat.

We’ll discuss your business situation, what expectations you have with SEO, and see if I’m the right fit to be your SEO consultant. If I’m not, I’ll refer you to someone who might suit you better.

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