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What successful coaches do differently in December

Summer has finally reached us here in Tassie, and the end-of-year countdown is on.

But while everything is going crazy in the shops right now, if you have a service-based business, things are probably feeling a little quiet.

You’re starting to worry about how you’ll fill your January calendar with leads and clients.

Yet you might be thinking:

“Oh, it’s too late in the year to do anything about my marketing. I’ll start fresh in the new year.”

And I get it.

We often find comfort in the idea of a clean slate as the calendar flips.

But I say:

Now is actually the best time to get started!

Because, in business, great things can happen anytime.

And by getting unstuck from the “nothing more can happen in December” mentality, you can take advantage of the quieter workload over the festive season.


The truth is, the perfect time to get your marketing sorted is when you’re ready to act.

So, if you can make these last few weeks of the year count, you’ll already be miles ahead with establishing a solid marketing strategy and bringing in new leads when the new year arrives.

Which begs the question:

What can you do now in December to help fill your runway with leads for 2024?

Naturally, it comes down to how much time you can spare.

But let me pull back the curtain on a few key December tactics that separate the thriving coaches from the struggling ones…


5 simple marketing actions you can take NOW to attract more New Year leads 


1. Announce your schedule

Drip through some social content about the dates you’ll be closed over the festive season.

Then, use these posts to introduce a “get ahead of the pack” limited-time offer for anyone who signs up for one of your services/packages in December, with a start date in January.


2. Ask the question

Send personalised holiday messages or greetings to your existing network, email list, and referral partners.

Not only does this help nurture those important relationships and keep you top-of-mind.

But it also gives you a chance to mention the vacancies you’ve got open in the new year and ask if they know anyone who might benefit from your coaching or consulting services.


3. Create a new resource

Develop a valuable resource, checklist, template, or guide for reaching business goals in 2024 that your prospects can download.

You’re offering them both a simple way to start building momentum for the year ahead and a prime opportunity to share your expertise and insight.

This develops the know, like, and trust factors that encourage leads to contact you.


4. Recap your 2023

Create social content that summarises your 2023 business year.

Be sure to highlight your standout achievements, lessons learned, and future goals.

You can also showcase your client successes and relevant industry insights, which will help engage your current audience and attract new high-quality prospects.


5. Follow up, follow up, follow up

Don’t ever underestimate the power of following up!

Most business owners don’t do this, even though it’s the simplest action to take and offers the biggest rewards.

Reach out to previous leads or potential clients you’ve interacted with throughout the year. Check in to see where they’re at and how they’re doing.

And follow up on any neglected conversation threads and people who’ve asked you to get back in touch.


Here’s the bottom line.

Don’t sit back and let the precious December weeks slip away.

Take this email as your sign to begin setting up 2024 as your best year yet.

And if you’ve got plans to get your marketing sorted sooner rather than later and are curious to know how I can help you with that, get in touch.

Or book a free marketing clarity session.

All it takes is an hour over Zoom with me to find out exactly what needs to happen with your marketing to get the results you’re looking for.



Want more insights like this?

Why not grab a front-row seat in my popular mailing list? You’ll get my insights straight to your inbox every fortnight. They’re full of marketing goodness, tips, and stories for coaches, consultants, and service business owners.


PS. Whenever you’re ready, there are 3 ways I can help you.

1. If you want to know how your current marketing is actually tracking, rate your business against my 40-point marketing scorecard HERE

2. If you’ve got a LinkedIn profile that isn’t bringing in leads, it’s definitely due for a spruce-up. Skip the guesswork and use my LinkedIn profile optimisation guide HERE

3. And if you’re ready to crank your marketing up a gear with a strategy that attracts your ideal clients without burning money on ads or relying on erratic referrals but don’t know where to start, your first step is to book a Marketing Clarity Session

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