Ever wondered if having a website is more important than your social media accounts?
Let’s face it.
Social media is still on the rise.
Since its introduction around 20 years ago, social media usage is now one of the most popular online activities.
You can’t argue with success.
So with social media being such a buzz right now, it’s not surprising that many of us are tempted to set up a few social pages in place of a business website.
After all, socials are free to join and easy to use.
And they provide you with endless opportunities to network with customers and other businesses.
So why bother with the cost and effort of setting up and maintaining a website?
To be honest, it isn’t enough to just have a social media presence these days.
Yes, social media should be an important part of your marketing strategy. But in today’s competitive marketplace you need your own little cut of the internet pie to take advantage of your social media presence.
And there are 3 key reasons why your website is more important than social media.
Let me begin with ownership.
#1 – Why sacrifice control for a free social page?
Let’s say your main social page is well-established and has a strong following.
It’s great for your brand presence, but you don’t own this space.
You’re at the mercy of the social media lords. If they decide to make a change to their platform, it happens without your approval and often without warning.
You see, social media companies don’t care if their site changes have a negative impact on your business.
Yes, you could try complaining.
But, at the end of the day, you’ll have to accept the new rules and adapt as best you can.
And of course, the same thing could happen on any social platform, at any time.
On the other hand, when you own a website you’ll always have full control of your online presence.
It’s no secret that setting up your own website is going to come at a price.
But rather than think about the cost of a website, you should instead consider the ongoing value it offers your business.
After all, your website is accessible 24/7 and isn’t affected by time zones like most social media platforms.
Not only that, but your content won’t be continually lost in cluttered social media feeds that you have no control over.
Because you’re always in the driver’s seat with your website.
You control exactly what your customers will see, and you’re in full control of any changes that are made.
But that’s only part of the story.
Let’s move on.
#2 – So many powerful marketing opportunities
If you’re like most people, you probably believe that investing lots of time in social media is a key element to business marketing.
And to some extent, you’re probably right.
But although it’s free to set up a page on social media, the real goal of these giant digital companies is to get you to spend on ads or sign up for their premium version.
On the surface, it seems like easy marketing. However, the costs add up quickly.
And if you stop paying?
Well, you’ll pretty much become invisible overnight.
Because the reality is, if something is free online, then you’re the product.
The way I look at it, your social media accounts should be working for you, not against you.
Think about your website being your online home base and your social media pages will attract your fans.
In this way, you’ll be connecting with your audience where they’re most comfortable – on social media.
And as you might imagine, there are also loads of marketing options with your website that won’t cost you a cent.
You can use videos, blogs, testimonials, customer reviews, and SEO strategies to attract and engage your ideal audience.
Not to mention lead generation to encourage visitors to become customers.
Even more importantly, you can track all the activity on your website.
Of course, most social media platforms also offer some basic analytics for your pages.
However, with your own website, you can find out how many people visit your site, where they come from, how long they stay on your pages, and how they found you.
This insight is invaluable when managing the focus of your website and clarifying your brand message.
Which leads me to the third reason why your website is more important than your social media…
#3 – You can turbocharge your brand development
Think of your website as a secure platform to build your brand on – with full control and zero risk.
Because now you’re directing your social media audience to your website, you’ll have their undivided attention.
This is your chance to get clear on your brand message.
Every visitor to your website gets instant access to what you want them to see first.
And you have the freedom to design your website with a course of action that will encourage connections and sales.
On the other hand, consider the impact of referring your potential customers to only your social pages.
At best, they’ll probably see your latest posts.
But will your brand message stand out to them right away?
Will they bother clicking through to search for your contact details?
And if you’re not posting or advertising regularly with your social media accounts, you’ll essentially be invisible.
At the same time, a website will always be front and centre for your business.
Having a dedicated URL is far easier for referrals because a single link gives potential customers access to all the best information about your business.
In fact, having a website automatically gives your business a professional edge.
Which means it’ll stand out from the crowd.
Plus, together with your social media pages, your website allows you to establish a strong online brand identity.
You’ll also be able to take advantage of custom email addresses, which helps boost your industry credibility.
And even more importantly, once established, your website will pay for itself many times over.
Now it’s over to you.
Of course, these are only the top 3 reasons why your website is more important than your social media.
I could’ve easily listed a dozen or more.
Don’t wait for another unexpected algorithm change to hit your social pages!
NOW is the best time to start building your online presence.
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