Lea has a strong understanding of SEO – beyond just including keywords – but, more importantly, how to engage digital audiences and design content that will fight for the top SERP position in Google searches.
Lea has been an outstanding copywriter to work with. One of the challenges we faced with our content was an urgent need for depth – the ability to articulate and really sit in the seat of who our customers are to build content that is relevant to them. Lea has a unique ability to craft easy-to-read copy that can still communicate technical jargon.
Our content pipeline had a need to forecast and plan content months in advance – which Lea was able to accommodate for us through a scheduled plan of monthly deliverables (always delivered on time) with review rounds.
My previous experience of working with copywriters was at times frustrating, when some writers do not ask questions during the briefing stage and make assumptions that lead to copy missing the mark – this was never the case with Lea. Working with Lea is a partnership where she offers her years of knowledge to match the needs of the business.
Lastly, I would say Lea has a strong understanding of SEO. She understands how important it is to not just include keywords, but more importantly how you engage digital audiences and design content that will fight for the top SERP position.
Content is such a competitive battlefield these days, so it is comforting to partner with a copywriter such as Lea who does the research to understand who the major players are, and what is required to make the content stand out. I wholeheartedly recommend working with her.
Content Lead – International Zone, Robert Half