Testimonials

Stepping into consulting after years in the industry, I knew the value of my work, but I was struggling to provide a clear message about what I do and how I could help my clients. 

That’s where Lea came in. Her Messaging Lift package was a perfect fit for what I needed, and being able to meet in-person made the whole process feel more comfortable and helped things to flow well.

Since working together, I’ve gained confidence and useful tools to speak about my work directly with potential customers. I recently put it into practice at Agfest [a large agricultural festival in Tasmania], introducing myself to prospective clients in a way that felt easy and natural, and that clearly explained what I do and how I could benefit their operation.

Lea helped me shape messaging I can actually use. I’d absolutely recommend her to anyone wanting to engage with new clients in a more confident, authentic way.

Before working with Lea, we were unclear about our client proposition, our marketing message, and our personal profile, and I was lacking confidence. I personally found the marketing side difficult, and was concerned about receiving value for the investment.

Lea’s approach is professional but not pushy, and when I found the process overwhelming early on, speaking with her alleviated a lot of that.

Since working together, I have clarity on my value proposition, our marketing message, and a clear focus on working with families. That clarity was then easily transferrable to clients and prospects. My energy increased.

Lea is professional and helps provide clarity, both to myself and to our business. I would recommend her without hesitation.

I always think it is a great idea to get someone to review your offering and give that, dare I say it, ‘helicopter type view’. And this is what Lea provided for my business [website and LinkedIn].

Have I implemented them all yet? No! However this is what I am going to do in 2025.

So if you are looking for someone to review your strategy or your current set up, then I would highly recommend Lea.

I was in a slump. Referrals had slowed, and I had this growing sense that marketing was something I needed to do to increase visibility and sales. But I wasn’t sure what that actually meant for my work. I was concerned I was entering a phase in my business where I didn’t have the systems in place to get through it.

I’d convinced myself that what I do couldn’t be marketed. That my ideal clients weren’t on social media. That I’d have to start posting (which I hated the idea of), and do it more often. Honestly, I wasn’t even sure there was a way to communicate what I do.

What changed through working with Lea was how I saw all of that.

Her support gave me clarity around who my ideal clients really are, and from there, we sharpened my message across the board, especially on LinkedIn. I’m now posting more often (which I never thought I’d do), and I’ve significantly grown my number of LinkedIn connections. I’ve got a much clearer process for discovery calls, asking for testimonials, and even thinking through how to design a marketing campaign.

More than anything, I’ve got more clarity and confidence in going for the type of clients that I want to work with and not to settle for work that doesn’t align. That shift alone has given me a whole new lens on where to look for potential clients and how to talk about what I do.

Lea’s approach was structured and supportive, but what really made the difference was the accountability. The external check-in helped me keep moving, especially through the resistance I felt to social media and connecting online.

If you need clarity on your ideal client, your marketing voice, and the systems and rhythms for getting new connections and making yourself visible, Lea is a great support.

Before working with Lea, I had no concrete plan on how to expand my circle or how to attract clients. I was running around, doing self-study, and trying different approaches that looked exciting and fine to me. But in reality, I had no tangible results.

After looking for quite a while for a great coach, what caught my attention and ultimately led me to work with Lea was her easy to understand content that spoke to my actual pain points and her warm and confident vibe. The fact that she wasn’t pushy at all made it an easy choice.

With my software engineering background, I tend to look for patterns, routines, and structures, to put them together, and solve complex problems. Lea’s marketing program gave me exactly that. Now I have a proven and working strategy and templates to engage prospects and attract clients.

Having a strategy gives me a meaningful goal to work towards, helps me gauge my improvements, and keeps my business organised. I also signed my first high-ticket client, which was huge!

What surprised me most was how much human psychology has been considered for every template and tactic Lea uses. I was also encouraged by how readily available and supportive she was.

In retrospect, I realised how much I didn’t know. It was sort of a relief as well because now I know what I didn’t know, and it all makes sense. The clarity and strategy I have now has made a profound difference in my business and life, giving me direction and measurable progress. And I would, by all means, recommend Lea to anyone needing support and direction with their marketing.

It’s easy to lose sight of what’s on the horizon (or not) when you’re focused on helping your own clients in the here and now. But coaches need support and guidance too if we are to bring our best to every client while running our own business.

Working with Lea, I accessed new and practical marketing techniques for swimming straight in my lane so I could keep sight of my goals. I’m not going around in circles anymore!

Each session helped me build momentum and articulate that what I do as a communication coach can make a difference for my target clientele.

As coaches, we encourage our clients to invest in their own personal or professional development. We should address our own skills gaps too. I have definitely benefited from Lea’s expertise, guidance, and tactics.

The marketing for my consultancy business lacked a clear and comprehensive process. I’ve done other marketing training, but Lea’s program is the only one that covers the whole system I need.

The marketing and sales system I’ve set up with Lea’s help makes sure I get all the information I need, that I don’t miss anything, AND that the client understands what will happen next. It’s also a system I can easily hand over to others in my business to follow.

Lea is generous with her knowledge and time. She gives the specific information needed to get MY marketing rolling in a sustainable way. Not just general marketing speak. And there is a lot to cover. I put aside several hours each week to get things set up.

Working with Lea is a delight! She’s knowledgeable and gives fantastic structured advice that you can implement and watch your leads grow before your eyes.

I definitely recommend working with Lea! Especially if you’ve been trying different things and feel like you haven’t got a routine that works for you and brings in properly qualified leads.

When I first saw Lea’s connection request on LinkedIn, I intuitively knew this was someone I wanted to connect with. This was before I even knew who she was and what she offered.

I was curious to know more as this is definitely not my typical response to connection requests, especially from marketing people!

After looking at Lea’s website and her content, I knew she would be able to help me, so I went ahead and booked a marketing clarity session.

I was absolutely amazed how much value this session, along with the follow-up session, offered. I couldn’t believe Lea was offering this for free and at no obligation!

Working with Lea has been easy and fun. I genuinely like Lea as a person which is important to me when choosing people to work with, and her insights have been amazing. She was able to reframe and clarify my messaging so the focus was on what was important to my prospective clients. It sounds simple but it’s essential. I was just too close to my own business and needed an outside perspective from someone who knows.

Then there’s Lea’s copywriting skills. I so appreciated Lea’s ability to write great copy!

Book a marketing clarity session with Lea. There’s no pressure and you’re sure to receive loads of value. Without a consistent stream of clients, there is no business. Perhaps Lea’s marketing system is right for you.

Lea has been an outstanding copywriter to work with. One of the challenges we faced with our content was an urgent need for depth – the ability to articulate and really sit in the seat of who our customers are to build content that is relevant to them. Lea has a unique ability to craft easy-to-read copy that can still communicate technical jargon.

Our content pipeline had a need to forecast and plan content months in advance – which Lea was able to accommodate for us through a scheduled plan of monthly deliverables (always delivered on time) with review rounds.

My previous experience of working with copywriters was at times frustrating, when some writers do not ask questions during the briefing stage and make assumptions that lead to copy missing the mark – this was never the case with Lea. Working with Lea is a partnership where she offers her years of knowledge to match the needs of the business.

Lastly, I would say Lea has a strong understanding of SEO. She understands how important it is to not just include keywords, but more importantly how you engage digital audiences and design content that will fight for the top SERP position.

Content is such a competitive battlefield these days, so it is comforting to partner with a copywriter such as Lea who does the research to understand who the major players are, and what is required to make the content stand out. I wholeheartedly recommend working with her.

Working with Lea at Farrow Copywriting is an absolute pleasure. When I started my journey as a business owner, I’d never used a copywriting service before. Lea instantly put me at ease, getting to know myself and my brand inside out, by taking the time to listen.

My expectations were exceeded, as Lea effortlessly found the voice I’d been searching for, giving my website and social media the tone I could never give it myself.

I believe the right words only come from a true place – and Lea found it with ease. From now on, Farrow Copywriting is my secret weapon. Thank you, Lea. You make me look good.

Working with Lea was a delight. She’s one of those rare talents that combines creativity with accuracy, while being super organised. Lea was quick to understand our brief and was responsive when working through any revisions.

Her copywriting and SEO expertise was invaluable during a busy website renewal project and we’ve continued to use her skills on other projects while recommending her to others – without hesitation.

I’ve had Lea’s help with a few projects now, and her copywriting has been an incredible time saver. She’s able to put my ideas into an articulate manner, simplifying what would have taken me hours to do if I had to come up with the right words and phrasing myself.

Lea efficiently puts my thoughts down in a logical, easy to read format, which has been fantastic for my website and makes emails for my clients a breeze! Her turnaround time on projects is fast, and no changes have been needed to her drafts either – perfect work every time!

I highly recommend Lea for any website work or general construction of communication work for employees. She’ll continue to be my go-to person for any communication or website copywriting work.

I reached out to Lea for help with keyword research and mapping for my new website. She did a fantastic job, delivered on time, and is a pleasure to work with. Highly recommend.

She took the utmost care in refreshing my website content and I now have a much better understanding of SEO and how to best use the information she has provided.

I am delighted to provide a review on Lea of Farrow Copywriting. The organisation I represent had a story to tell to stimulate a call to action. But with an audience regularly swamped with emails and who simply skim most of what they receive, we faced a significant challenge.

Firstly, how to get recipients to stop, and then stimulate their interest in reading further? Having achieved that, how to get the message through to them and, most importantly, to respond to our call to action?

Lea demonstrated strong analytical skills in helping to select the most appropriate information to include and we were impressed with reasoning as to why to include or exclude particular information. The result we achieved was very favourably received by all recipients.

Through the whole process, Lea was a delight to work with and we would have no hesitation in recommending her to other parties looking for a switched on, professional copywriter.

Our old website needed an overhaul and we chose Lea to rebuild the site and write all the content for us. We found working with Lea to be really easy. She was very organised, helpful, and stuck to our timelines during the project.

The end result was better than we could have expected. Not only did she produce fantastic website copy for us, but she also provided some great ideas for improving the layout of our website.

I would highly recommend Lea to anyone looking for a great copywriter in Tasmania.

With just our professional photos, floor plan, our notes and a casual meeting, Lea was able to beautifully articulate the quality and attention to detail that we’d invested into our high-end home.

Her sales copy flowed well. It had the perfect combination of lifestyle story-telling and important facts and wasn’t at all flowery.