Lea is generous with her knowledge and time. She gives the specific information needed to get MY marketing rolling in a sustainable way. Not just general marketing speak.

The marketing for my consultancy business lacked a clear and comprehensive process. I’ve done other marketing training, but Lea’s program is the only one that covers the whole system I need.

The marketing and sales system I’ve set up with Lea’s help makes sure I get all the information I need, that I don’t miss anything, AND that the client understands what will happen next. It’s also a system I can easily hand over to others in my business to follow.

Lea is generous with her knowledge and time. She gives the specific information needed to get MY marketing rolling in a sustainable way. Not just general marketing speak. And there is a lot to cover. I put aside several hours each week to get things set up.

I definitely recommend working with Lea! Especially if you’ve been trying different things and feel like you haven’t got a routine that works for you and brings in properly qualified leads.

Cathy O’Dwyer
Principal Consultant, O’Dwyer Accreditation

My marketing strategy and process materialised before my eyes, without being totally conscious of it happening. Early on, I started to see results in the way of positive leads, and my emerging “client engagement” approach is now more seamless and self-sustaining.

I was in the process of relaunching a career coaching business after a major health issue. Previously, I had successfully sold coaching and consulting services to corporate clients via direct 1:1 contact. However engaging clients via a social media platform was a new challenge. 

As soon as Lea showed me the 5 pillars of her Organic Prospect-Attraction Strategy model during our initial clarity call, I knew she “got it.” Since working together, Lea has been like a good friend just guiding me along. She’s also been responsive between sessions to any request or query.

Her program content was very well thought through and offered in realistic doable chunks. The action items to be completed between sessions were easy to pick up and complete, and her extra resources and tools are “ready to go” or can easily be adapted. 

My SM marketing strategy and process materialised before my eyes, without being totally conscious of it happening. Early on, I started to see results in the way of positive leads, and my emerging “client engagement” approach is now more seamless and self-sustaining.

I now spend less time espousing the benefits of my service to prospective clients and more time eliciting responses from them. Learning what’s important to them and leading them through activities which add value straight away makes leading them towards the service feel effortless and a natural progression.

Lea’s program is “essential” for anyone offering a coaching or a related professional/personal service that is suited to being marketed on any social media platform.

Graham Lewis
Managing Consultant, GL Consulting

Lea has a strong understanding of SEO – beyond just including keywords – but, more importantly, how to engage digital audiences and design content that will fight for the top SERP position in Google searches.

Lea has been an outstanding copywriter to work with. One of the challenges we faced with our content was an urgent need for depth – the ability to articulate and really sit in the seat of who our customers are to build content that is relevant to them. Lea has a unique ability to craft easy-to-read copy that can still communicate technical jargon.

Our content pipeline had a need to forecast and plan content months in advance – which Lea was able to accommodate for us through a scheduled plan of monthly deliverables (always delivered on time) with review rounds.

My previous experience of working with copywriters was at times frustrating, when some writers do not ask questions during the briefing stage and make assumptions that lead to copy missing the mark – this was never the case with Lea. Working with Lea is a partnership where she offers her years of knowledge to match the needs of the business.

Lastly, I would say Lea has a strong understanding of SEO. She understands how important it is to not just include keywords, but more importantly how you engage digital audiences and design content that will fight for the top SERP position.

Content is such a competitive battlefield these days, so it is comforting to partner with a copywriter such as Lea who does the research to understand who the major players are, and what is required to make the content stand out. I wholeheartedly recommend working with her.

Ernie Kim
Content Lead – International Zone, Robert Half

Lea listened to my disconnected thoughts and came up with remarkable copy for my website.

She helped me get my jumbled thoughts into line, and came up with an amazingly structured story for the pages on my website.

I had expected to be spending time myself constructing the story, then Lea telling me the things I need to fix. But it wasn’t like that at all. She listened to my disconnected thoughts and came up with remarkable copy for me to check.

I highly recommend Lea for your business without any hesitation. She is respectful and professional in her approach, and she produces incredible work!

Karl Rolfe
Owner / Operator, IT Excellence

Lea took genuine time to understand the future direction of my business and the space we wanted to own.

Working with Lea on our new SEO website copy was easy and insightful, and made the process of change enjoyable. From the beginning, Lea took genuine time to understand the future direction of my business and the space we wanted to own.

With clear processes and time frames to work towards, my expectations were always met and even exceeded!

Ali Uren
Founder, Strategist, and Facilitator, Kiikstart

The process was so simple: Lea had me fill out a form and then she just whipped it all up! I’m sure it was more complex behind the scenes, but for me, it was such an easy process.

I cannot express how amazing it was to work with Lea on the copy for our website. My business was in its 10th year, so I decided to give the website a much-needed refresh, and I was very lucky to be able to work with Lea and have her assist me in generating the written content.

The process was simple: she had me fill out a form and then from there she just whipped it all up! I am sure it was more complex behind the scenes, but for me, it was such an easy process.

When you have been working in your business for so long it can be hard to take a step back and look at it from your customers’ perspective, so it was so beneficial to have someone else write up what I was finding hard to get into words.

I have had so many comments on how the words on our website speak to our clients and they feel a connection, which is over and above anything I could have hoped for. From my jumbled mess of ideas and information to really portray what we do and how we want to be known – Lea truly nailed it.

I’ve recommended Lea several times to my own clients and have no hesitations sharing her name. I look forward to working with her on many other projects!

Erica Jeffrey
Owner, The Island Creative

Lea is one of those rare talents that combines creativity with accuracy, while being super organised.

Working with Lea was a delight. She’s one of those rare talents that combines creativity with accuracy, while being super organised. Lea was quick to understand our brief and was responsive when working through any revisions.

Her copywriting and SEO expertise was invaluable during a busy website renewal project and we’ve continued to use her skills on other projects while recommending her to others – without hesitation.

Amanda Wilson
Communications Coordinator, Rethink Waste Tasmania

My expectations were exceeded, as Lea effortlessly found the voice I’d been searching for, giving my website and social media the tone I could never give it myself.

Working with Lea at Farrow Copywriting is an absolute pleasure. When I started my journey as a business owner, I’d never used a copywriting service before. Lea instantly put me at ease, getting to know myself and my brand inside out, by taking the time to listen.

My expectations were exceeded, as Lea effortlessly found the voice I’d been searching for, giving my website and social media the tone I could never give it myself.

I believe the right words only come from a true place – and Lea found it with ease. From now on, Farrow Copywriting is my secret weapon. Thank you, Lea. You make me look good.

Lea’s turnaround time on projects is fast, and no changes have been needed to her drafts either – perfect work every time!

I’ve had Lea’s help with a few projects now, and her copywriting has been an incredible time saver. She’s able to put my ideas into an articulate manner, simplifying what would have taken me hours to do if I had to come up with the right words and phrasing myself.

Lea efficiently puts my thoughts down in a logical, easy to read format, which has been fantastic for my website and makes emails for my clients a breeze! Her turnaround time on projects is fast, and no changes have been needed to her drafts either – perfect work every time!

I highly recommend Lea for any website work or general construction of communication work for employees. She’ll continue to be my go-to person for any communication or website copywriting work.

Sharon Olsson (CAHRI)
Director and Owner, Seven Summits HR

With Lea’s help, we have achieved great outcomes across our digital content, including increasing web traffic and search engine rankings.

I met Lea to discuss optimising our website for an enhanced client experience. She was friendly, professional and extremely knowledgeable across not only website content but a range of media interfaces. This led to expanding Lea’s scope and I progressed with engaging her to improve the readability of not only our website but newsletters and media releases.

She was able to articulate in a way management could understand, and we have achieved great outcomes across our digital content, including increasing web traffic and search engine rankings (through SEO). We also have received positive feedback with our new-look newsletters. 

I continue to engage Lea and would most definitely recommend her to other businesses.

Michael Ruffels
General Manager, AgVita Analytical

Lea did a fantastic job with keyword research for my website.

I reached out to Lea for help with keyword research and mapping for my new website. She did a fantastic job, delivered on time, and is a pleasure to work with. Highly recommend.

Tania Tsatralis
Health and Medical Copywriter, Tania Tsatralis

Lea uses MUCH clearer and less cluttered language than other copywriters, and ALWAYS meets her commitments and completes my projects on time.

I chose Lea for my SEO and copy editing projects because her style fits well with my no-nonsense, practical advice brand. Her writing is clean and clear – perfect for my audience.

I’ve worked with other copywriters before, but Lea uses MUCH clearer and less cluttered language than other copywriters, and ALWAYS meets her commitments and completes my projects on time.

Her SEO blog template contains all the information needed to publish a blog quickly and efficiently, and I love how highly organised and efficient she is.

I never hesitate to recommend Lea to my colleagues – her excellent copywriting and efficient way of working have saved me an enormous amount of time and enabled me to keep posting regular blogs, even when I’m really busy with other work.

Cathy O’Dwyer
Principal Consultant, O’Dwyer Accreditation

Lea took the time to understand me and my business needs and produced usable keywords, phrases that will enhance my website and SEO.

She took the utmost care in refreshing my website content and I now have a much better understanding of SEO and how to best use the information she has provided.

Jo Speirs
Professional Editor & Proofreader, Nurturing Words

Lea was super efficient and prompt and I would highly recommend her services.

Lea provided me with compelling website content that tells my business story simply and elegantly. She was super efficient and prompt and I would highly recommend her services.

Elizabeth Braid
Artist, Ebb Draws

Lea has been an asset to my business, and I’ll continue to use her services for as long as I’m in business.

There are a lot of things I am good at but checking over the finer details in a document is certainly not one of them. To the point where it caused me anxiety to publicly publish anything for my business, so I just didn’t. Then I found Lea. Lea took the time to understand my voice and style to then be able to edit my blogs and document in my tone.

I would honestly recommend Lea to absolutely anyone who would listen. In fact, I already have. Lea has been an asset to my business, and I will continue to use her services until I’m not in business anymore!

Jess Jansz
Managing Director MBA CPO, Savant Australia

I would highly recommend Lea

Lea was professional, easy to work with and took the time to really understand what my needs were. I would highly recommend Lea.

Deidre Dattoli
Executive Trainer, Mentor and Keynote Speaker, Deidre Dattoli

Lea helped immensely in working through this process with us to ensure our message was simple but clear. The result we achieved was very favourably received by all recipients.

I am delighted to provide a review on Lea of Farrow Copywriting. The organisation I represent had a story to tell to stimulate a call to action. But with an audience regularly swamped with emails and who simply skim most of what they receive, we faced a significant challenge.

Firstly, how to get recipients to stop, and then stimulate their interest in reading further? Having achieved that, how to get the message through to them and, most importantly, to respond to our call to action?

Lea demonstrated strong analytical skills in helping to select the most appropriate information to include and we were impressed with reasoning as to why to include or exclude particular information. The result we achieved was very favourably received by all recipients.

Through the whole process, Lea was a delight to work with and we would have no hesitation in recommending her to other parties looking for a switched on, professional copywriter.

Patrick Campbell
Director, Food Plant Solutions Rotary Action Group

Lea was proactive, had excellent communication and a thorough understanding of what we required.

Our old website needed an overhaul and we chose Lea to rebuild the site and write all the content for us. We found working with Lea to be really easy. She was very organised, helpful, and stuck to our timelines during the project.

The end result was better than we could have expected. Not only did she produce fantastic website copy for us, but she also provided some great ideas for improving the layout of our website.

I would highly recommend Lea to anyone looking for a great copywriter in Tasmania.

Nicky Green
Committee representative, Devonport Hockey Club

Lea has been our go-to content writer for many projects over the past 2 years and she’s provided sensational copy every single time.

She definitely has ‘a way with words’ and goes above and beyond with what she delivers. As part of the school community, Lea’s written marketing material, correspondence with stakeholders, volunteer ads, submissions, and lobbying letters for our school. 

Lea always takes the time to understand our requirements and she’s easy to work with. She’s also a great communicator and meets every deadline, every time. 

Jessica Bennett
Fair Coordinator & Association Treasurer, Forth Primary School

Lea was an absolute pleasure to work with! She met our tight deadline and was friendly and very helpful. Highly recommended!

With just our professional photos, floor plan, our notes and a casual meeting, Lea was able to beautifully articulate the quality and attention to detail that we’d invested into our high-end home.

Her sales copy flowed well. It had the perfect combination of lifestyle story-telling and important facts and wasn’t at all flowery.

Robyn
Literacy Tutor